Who you are

- Proven impact at the organizational and industry level

- Deep domain expertise in SDLC, DevSecOps, and agentic software development to engage technical buyers and executive audiences

- Track record of driving competitive positioning that delivers measurable win-rate impact

- Fluency in the AI/agentic coding landscape and competitor exposure areas

- Established thought leadership with industry recognition (speaking, publications, advisory roles)

- Experience briefing executives, investor relations, and industry analysts

- Ability to form and articulate a clear point of view quickly despite incomplete information

- Strong communication skills to translate complex technical concepts into explicit narratives

- Practical experience using AI tools within your workflow

- Self-directed, data-driven mindset using win/loss insights to guide strategy

What the job involves

- Own GitLab's competitive positioning for AI and agentic software development end to end, from primary landscape analysis through understanding of competitive tools and developer-level perceptions. And turn that into the narrative the field, analysts, and executives all use





- Own the operating rhythm that converts competitive signal into a position and action within days

- Give Product an opinionated read on what competitive movement means for roadmap sequencing, bringing evidence and a recommendation rather than a summary of what competitors shipped

- Build the compete assets, plays, and objection handling the field uses against named competitors, define the sales motion that moves win rate, then measure whether it did

- Partner with Growth and Campaigns on competitor displacement campaigns, accountable for their contribution to pipeline

- Brief Investor Relations, industry analysts, sales, and executive leadership with the same rigor, owning the competitive-landscape narrative with analysts and PMMs

- Raise the competitive bar across the PMM team

- Ability to travel if needed and comply with the company's travel policy

Benefits

- We offer benefits to manage your health, wealth, and well-being regardless of location

- Flexibility in schedule to be there for life’s important moments

- Equity compensation & Employee Stock Purchase Plan offered

- Generous Paid Time Off

📌 Principal Product Marketing Manager (Canada)
🏢 GitLab
📍 Canada