Key Responsibilities

- Develop deep expertise in target healthcare personas, workflows, and decision-making criteria. Collaborate with product manager and marketing team to develop product positioning and messaging that resonate with our target buyer personas.

- Monitor competitive landscape and emerging trends to inform positioning, provide insights to product strategy and GTM strategies.
- Hands-on involvement with product development activities to translate technical features into business value tailored for healthcare buyers.

In collaboration with product and marketing teams, plan the launches of net-current products and releases of existing products and manage the cross-functional implementation of the plan.

- Partner with sales enablement to deliver training, collateral, and tools aligned to the buyer journey.

Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency.





- Identify and lead strategic content initiatives (whitepapers, webinars, landing pages) by engaging SMEs and stakeholders.
- Ensure alignment of all internal materials to buyer stages and healthcare personas.

- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
- See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market.

Nice to have
- Public speaker, comfortable in front of large, and senior groups.
- Familiarity with healthcare regulations and compliance (HIPAA, GDPR, MDR, FDA).

- Experience using product analytics and growth experimentation (A/B testing, adoption funnels).

📌 Product Go To Market Specialist (Canada)
🏢 RamSoft
📍 Canada