Drive marketing success with Rockwell Automation as a Product Marketing Specialist. This hybrid role focuses on SaaS deployment, market analysis, and product launches to enhance revenue impact. As a key player in Rockwell Automation’s marketing team, you will manage the execution of product marketing strategies, boost win/loss insights, and align product positioning.

You’ll play a crucial role in cross-functional collaboration, guiding marketing programs while supporting external partner relations and knowledge transfer. Key Responsibilities:

- Lead end-to-end product launches with comprehensive narratives
- Manage the win/loss program for market insights
- Develop marketing materials, including battle cards and presentations
- Conduct competitor analysis to improve sales strategies
- Support localization activities for global market needs Requirements:
- Bachelor’s Degree in relevant field
- Legal authorization to work in Canada
- 8 years of B2B software/SaaS marketing experience
- Solid understanding of customer journey and product lifecycle
- Project management discipline for effective process execution Your expertise will help shape Rockwell Automation’s product strategies and market positioning.

📌 Product Marketing Specialist at Rockwell Automation (Toronto)
🏢 Rockwell Automation
📍 Toronto