Drive marketing success with Rockwell Automation as a Product Marketing Specialist. This hybrid role focuses on SaaS deployment, market analysis, and product launches to enhance revenue impact.

As a key player in Rockwell Automation’s marketing team, you will manage the execution of product marketing strategies, boost win/loss insights, and align product positioning. You’ll play a crucial role in cross-functional collaboration, guiding marketing programs while supporting external partner relations and knowledge transfer.

Key Responsibilities: • Lead end-to-end product launches with comprehensive narratives • Manage the win/loss program for market insights • Develop marketing materials,



including battle cards and presentations • Conduct competitor analysis to improve sales strategies • Support localization activities for global market needs

Requirements: • Bachelor’s Degree in relevant field • Legal authorization to work in Canada • 8 years of B2B software/SaaS marketing experience • Solid understanding of customer journey and product lifecycle • Project management discipline for effective process execution

Your expertise will help shape Rockwell Automation’s product strategies and market positioning.

📌 Product Marketing Specialist at Rockwell Automation (Winnipeg)
🏢 Rockwell Automation
📍 Winnipeg