Growth Marketer Apparel Manufacturing runs on spreadsheets, WhatsApp threads, and email chains from 2014. You'll be our first marketing hire. There's a product with real customers, two revenue lines (software licenses and production), a social media lead who'll work alongside you, and a market full of product operators who've never been marketed to well. Your job is to get their attention and turn it into a pipeline, using whatever works.

These are examples of the kind of thinking we meant: A teardown series that gets forwarded in every sourcing group chat. A stunt at a trade show that gets people to your booth without a free tote bag. A customer story told so well that their competitor calls us.

Pipeline. Outbound, content, paid, partnerships, events. Test wide, kill fast, and go deep on whatever produces real conversations with apparel brands. Impressions don't count. You'll market both revenue lines, so figure out why a brand buys a license versus placing production with us, and build the offers and funnels for each.

What we're called, how software and production become one coherent pitch, and what problem a brand recognizes as its own within ten seconds of landing on the site. You own the website, the pricing presentation, the sales decks, and the point of view we put into the world. This industry can smell a software marketer who just found a vertical,



so sound like someone who gets it.

Build a following of apparel operators who read us because we're helpful, whether or not they're buying. Set the content direction with our social media lead, who owns the daily presence while you own the standard. Turn customers into proof, and show up where sourcing decisions actually get made.

We run Unify, and we expect you to use AI everywhere: research, enrichment, sequencing, content, analysis. Instrument the funnel, make the data trustworthy, and report honestly by revenue line: what worked, what flopped, what you're killing, what you're doubling down on. A campaign, a newsletter, a community, a side project, a growth hack that made money.

Bonus points if it flopped first. You've been the whole marketing team, or close to it, with nobody to hand work to. Constraints make you more creative, not less. You think in pipeline and payback. You find the bottleneck yourself and argue from data about where the next dollar goes.

Bonus points B2B experience selling into an industry that doesn't think of itself as a software buyer.

Experience marketing a business where the sale isn't purely self-serve. First marketing hire, strategy is yours, and the team is likely yours to build. You're not marketing a promise.

📌 Remote Growth Marketer (Toronto)
🏢 Entrada Ventures
📍 Toronto