Who you are

- Previous experience managing SDRs or individual contributors is preferred

- Previous experience in an SDR, inside sales, or business development role is preferred

- Previous experience in the software and technology sector is preferred

- Strong communication and relationship-building skills

- Comfortable making outbound sales calls

- Organised, self-motivated, and goal-oriented

- Experience using a CRM system is preferred

- Relevant sales or CRM certifications, such as HubSpot certifications

- Previous experience working with HubSpot CRM

- Experience supporting sales training, coaching, and performance development

- Experience in software, technology, or digital services environments

What the job involves

- Provide operational leadership to the Sales Development team, including training, coaching, and performance management

- Manage team reporting and key performance indicators (KPIs)

- Support recruiting and hiring for the team as required

- Help team members develop and achieve their performance goals

- Maintain accurate reporting and forecasting against team KPIs

- Outbound Prospecting &
- Lead Generation

- Drive new business through high-volume outbound prospecting activities

- Research prospective customers, industries, and market trends to create highly personalised and relevant communications

- Engage with prospects through phone calls, email, and LinkedIn outreach

- Ensure outbound activity consistently meets or exceeds weekly and monthly targets

- Maintain a focus on relevant, researched, and personalised prospect messaging

- Prospect Qualification &

- Meeting Scheduling

- Identify and qualify new sales opportunities





- Schedule meetings for the Sales team

- Meet or exceed activity and appointment-setting goals

- Monitor the number and quality of qualified opportunities and scheduled meetings

- Support effective conversion of scheduled meetings into qualified sales opportunities

- CRM &

- Sales Administration

- Maintain accurate prospect, opportunity, and activity records in the CRM

- Ensure prospect and opportunity data remains current, complete, and accessible to the Sales team

- Support accurate sales pipeline reporting and forecasting through effective CRM administration

- Relationship Building &

- Collaboration

- Build strong, professional relationships with prospective customers

- Work closely with the Sales team to ensure a smooth hand-off of qualified opportunities

- Support the quality and readiness of opportunities passed to Sales

- Maintain positive and professional engagement with prospects throughout the outreach process

- Market Feedback &

- Marketing Optimisation

- Provide relevant market and prospect feedback to the Sales and Marketing teams

- Collaborate with Sales and Marketing to review and optimise messaging and positioning

- Organise and share actionable insights to help improve the sales process

- Contribute to updates of the sales messaging framework to improve relevance and engagement

- Additional Responsibilities
- Actively role-model, support, and contribute to Modus Create’s company values

- Attend industry events and conferences as required to support sales programmes and lead generation efforts

- Undertake other duties as required in line with the evolving needs of the business

📌 Sales Development Manager (Canada)
🏢 Modus Create
📍 Canada