We are seeking a highly experienced Senior Business Analyst with robust digital product, user experience, accessibility, and Agile delivery expertise for our public sector client in Ontario. This role will work within a Project Management and Program Delivery team alongside business stakeholders, product owners, UX designers, developers, solution-delivery vendors, and other partners to design, deliver, and continuously improve complex digital solutions.

The successful candidate will combine business analysis, product management, user-centered design, research, accessibility, content strategy, and stakeholder-management capabilities. You will help define product vision, translate business and user needs into actionable requirements, manage priorities and backlogs, guide design decisions, support testing, and communicate product progress and recommendations to senior stakeholders.

Key responsibilities

- Lead business-analysis and product-delivery activities for complex, user-centered digital solutions.
- Work in a hybrid Agile delivery setting, combining Agile/Scrum practices with other project-delivery approaches where required.
- Partner with project teams, product owners, UX designers, developers, solution-delivery vendors, clients, and stakeholders to define and deliver digital products.
- Develop and maintain product vision, product strategy, roadmaps, feature priorities, release plans, and phased delivery approaches.
- Facilitate stakeholder consultations to identify business needs, user needs, goals, opportunities, pain points, constraints, risks, and priorities.
- Apply evidence-based methods—including user research, analytics, interviews, usability testing, performance metrics, and feedback—to support product and design decisions.
- Assess user characteristics, needs, goals, behaviors, challenges, and opportunities to improve digital services.
- Define, document, validate, and prioritize functional and non-functional requirements.
- Create and manage product backlogs, user epics, themes, user stories, acceptance criteria, sprint plans, and feature-prioritization activities.
- Support the product owner and delivery team in determining which features should be built, tested, released, and iterated.
- Lead or support the development of user personas, user journeys, task scenarios, user flows, wireframes, page templates, navigation structures, prototypes, and content flows.
- Translate business concepts into intuitive, accessible digital experiences, including user flows, mock-ups, wireframes, prototypes, and functional specifications.
- Guide teams in applying user-centered design, design-thinking, interaction-design, information-architecture, content-design, and responsive-design practices.
- Ensure digital content, features, navigation, and interaction patterns are simple, usable, accessible, reusable, and aligned with user needs.
- Lead prototyping and user-testing activities to validate solution concepts before release.
- Conduct or support usability requirements definition, usability testing, accessibility-compliance testing, and evaluation of product metrics.
- Ensure compliance with current web usability and accessibility standards, including WCAG 2.0/2.1 Level A and AA requirements and related best practices.
- Support the development of information architectures, taxonomies, navigation models, content structures, and digital-content strategies.
- Review design concepts and content strategy developed by solution-delivery vendors and provide guidance to ensure alignment with user, business, technical, and accessibility requirements.
- Identify emerging trends, evaluate feature requests and client changes, and recommend prioritized improvements.
- Monitor user behavior, web analytics, visitor patterns, performance metrics, and product KPIs to evaluate digital-service effectiveness.
- Develop product KPIs, success measures,



metrics dashboards, and rationales for product direction and decision-making.
- Prepare business proposals, recommendations, executive summaries, slide decks, project-status reports, risk logs, and mitigation strategies.
- Communicate options, recommendations, risks, issues, dependencies, progress, and product decisions to project teams and senior management.
- Support development and test teams through requirements clarification, test-strategy review, test-plan and test-case review, defect-log management, integration testing, user-acceptance testing, and issue resolution.
- Support end-user inquiries and coordinate resolution of business, technical, usability, accessibility, and product issues.
- Document and maintain project artefacts in shared project libraries.
- Provide leadership, coaching, and guidance to team members on business analysis, user-centered design, product strategy, content design, usability, accessibility, and digital-solution delivery.
- Ensure project timelines are met, risks are identified early, and issues are managed promptly.

Required qualifications and experience
- Significant experience as a Senior Business Analyst, Digital Business Analyst, Product Analyst, Product Owner, UX-focused Business Analyst, Digital Product Manager, or similar role.
- Demonstrated experience designing, analyzing, and improving online user experiences for complex digital products or services.
- Experience delivering digital products with balanced cross-functional teams, including product owners, business stakeholders, UX designers, developers, quality-assurance professionals, and external vendors.
- Strong experience working in Agile/Scrum delivery environments; Scrum Master experience is an asset.
- Experience defining and managing product backlogs, user stories, epics, themes, acceptance criteria, feature priorities, and sprint plans.
- Experience translating business goals, user needs, research insights, analytics, and stakeholder input into clear product requirements and delivery plans.
- Strong understanding of user-centered design, design thinking, usability, user research, interaction design, information architecture, navigation design, content design, and responsive web design.
- Experience with mobile-first and responsive web design principles, content layout, typography, page design, and accessible digital-service delivery.
- Knowledge of web usability and accessibility standards, including WCAG 2.0 and WCAG 2.1 Level A and AA.
- Familiarity with Ontario digital government standards and digital-service best practices.
- Experience facilitating stakeholder workshops, interviews, discovery sessions, requirements-gathering activities, prioritization sessions, and design discussions.
- Experience developing product roadmaps, product strategy, target-user definitions, value propositions, KPIs, success measures, and risk-mitigation approaches.
- Experience supporting solution design through user personas, journey maps, task scenarios, user flows, wireframes, prototypes, content structures, navigation, and functional specifications.
- Experience conducting research, analyzing findings, presenting options, and making evidence-based recommendations for solution improvements.
- Experience supporting testing activities, including test strategy, test planning, test cases, integration testing, user-acceptance testing, defect management, and issue resolution.
- Basic knowledge of the Microsoft Azure cloud platform.





Technical tools and platforms
- Experience with UX and visual-design tools such as Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Balsamiq, InVision, or similar tools.
- Familiarity with online collaboration tools such as Miro, Atlassian Confluence, Trello, Microsoft 365, Google Drive, Zoom, Slack, and Microsoft Teams.
- Experience with backlog and delivery-management tools such as Jira, Azure DevOps, Pivotal Tracker, or similar platforms.
- Ability to use web analytics, visitor metrics, performance data, and related tools to inform digital-product decisions.
- Understanding of digital content, navigation, information architecture, taxonomy, responsive design, usability, accessibility, and front-end experience considerations.

Key deliverables The successful candidate may be responsible for producing and maintaining deliverables such as:
- Product vision, product strategy, and product roadmaps covering current, near-term, and future delivery priorities.
- User research findings, customer-discovery insights, user needs, personas, journey maps, task scenarios, and user flows.
- Product backlogs, epics, themes, user stories, acceptance criteria, sprint plans, and prioritized feature lists.
- Functional and non-functional requirements, conceptual/logical data requirements, and solution-design documentation.
- Wireframes, prototypes, page templates, content structures, information architectures, navigation models, and design recommendations.
- Product KPIs, success criteria, metrics dashboards, performance measures, and analytics-informed improvement plans.
- Product-decision rationales, options analyses, executive summaries, slide decks, recommendations, and status updates.
- Risk registers, mitigation strategies, dependency assessments, issue logs, and change-request prioritization.
- Test strategies, test plans, test cases, integration-test plans, user-acceptance-test plans, defect logs, and testing-support documentation.
- Documentation and project artefacts maintained in a shared project library.

Skills and competencies
- Strong communication, interpersonal, facilitation, collaboration, negotiation, presentation, and stakeholder-management skills.
- Ability to build trusted working relationships with internal teams, clients, delivery vendors, and senior leaders.
- Demonstrated ability to work independently while contributing effectively within a cross-functional team.
- Strong leadership and coaching capability, particularly in user-centered design, product delivery, business analysis, usability, accessibility, and digital-service improvement.
- Excellent analytical, problem-solving, decision-making, organizational, and time-management skills.
- Ability to identify and resolve issues quickly, present practical options, and make clear recommendations.
- Creative and analytical mindset with strong attention to detail.
- Comfort working with feedback, ambiguity, evolving priorities, and iterative delivery cycles.
- Ability to balance business objectives, user needs, technical constraints, accessibility requirements, delivery risks, and timelines.
- Demonstrated ability to champion new ideas, identify solution limitations, and recommend elegant, user-friendly alternatives.

Education
- Post-secondary education in business analysis, information technology, digital product management, user experience, interaction design, human-computer interaction, communications, or a related field is preferred.
- Relevant professional certifications in Business Analysis, Agile, Scrum, Product Management, User Experience, Accessibility, or Digital Service Design are considered an asset.

Location: Toronto, Ontario Work Arrangement: Hybrid — 3 days per week onsite

Contract Term: October 5, 2026 to March 31, 2027, with potential extension

Client Environment: Ontario public-sector digital services

📌 Senior Business Analyst – Digital Product & User Experience (Toronto)
🏢 Hire Rightt - Executive Search
📍 Toronto