Senior Director, Global Marketing, Downstream (Toronto)

Senior Director, Global Marketing, Downstream (Toronto)

05 Oct
|
Venus AI
|
Toronto

05 Oct

Venus AI

Toronto

Title: Senior Director, Global Marketing, Downstream Reporting to Chief Product Officer We have an exciting opportunity for an enthusiastic, driven and results oriented Senior Director, Global Marketing, Downstream to join our team. Reporting to the Chief Product Officer, the Senior Director, Marketing Downstream will be responsible for leading differentiated brand and marketing efforts in a highly competitive aesthetics market and developing and executing marketing campaigns and programs to drive customer awareness, demand, and revenue. We are looking for a highly motivated individual, ready to deliver on the company’s marketing and sales objectives.

If you aspire to specialize in medical aesthetics, working for a global company, in a fast-paced, rewarding environment, contributing to our company’s success and growth, your place is with us. Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives and grow market share. Build and execute downstream marketing initiatives for targeted customer audiences that facilitate practice integration and create partnership value, including branded digital, social and printed campaigns.

Develop and implement a streamlined process for distributor and subsidiary support to ensure compliant and brand aligned positioning and messaging of Venus products worldwide. Manage the downstream marketing budget, track ROI, analyze and report performance against KPI’s and optimize spend across digital and non-digital channels. Collaborate with upstream marketing,



and other departments to develop and manage marketing programs to introduce new products and offerings.

Collaborate with internal teams and external partners to design training programs and develop medical educational content and resources for customers. Create sales enablement programs and tools that support customer engagement, acquisition, conversion, and retention. Be the product’s digital voice, and continuously strive for optimization, identify additional channels and strategies to increase brand awareness and demand generation.

Monitor brand performance, market research and analysis. Be the product champion, instill a sense of excitement about our products within the organization, and the aesthetic community. Develop customer relationships and extract customer insights from field and market intelligence to refine key messaging, customer segmentation and strategic operating plans.

Provide internal thought leadership in strategic discussions and stay current on the latest trends in medical aesthetics via field engagement, market research, advisory boards, and industry congresses and associations. 5-7 years Marketing experience with a proven track record of growth and success in the medical aesthetic device industry. ~ Bachelor’s degree in business or marketing, MBA-preferred.



~ Experience in brand and product marketing. ~ Experience in Omni channel marketing and digital knowledge. ~ Aptitude to distill data to action and understanding of metric driven marketing. ~ Ability to communicate effectively with both technical and non-technical individuals. ~ Positive attitude, team-player, hands-on, creative. ~ An independent learner and flexible in nature. ~ Ability to travel 25% of the time. Comprehensive package starting on Day 1, covering medical, dental, vision, life insurance, and a RRSP match, among other benefits. Our employees are a critical part of our company’s performance and are at the core of its success.

At Venus, we rely on our employees, customers, and network of industry professionals around the world to continuously improve and Deliver the Promise. Venus is an equal opportunity employer committed to diversity and inclusion. Venus is committed to accommodating persons with disabilities.

Accommodation is available on request for qualified candidates during each stage of the recruitment process.

Venus

Concept is an creative global medical aesthetic technology leader with a broad product portfolio of minimally invasive and non-invasive medical aesthetic and hair restoration technologies and reach in over 60 countries and 10 direct markets.

Venus

Concept has been backed by leading healthcare industry growth equity investors, including EW Healthcare Partners (formerly Essex Woodlands), HealthQuest Capital, Longitude Capital Management, Aperture Venture Partners, and Masters Special Situations. #

📌 Senior Director, Global Marketing, Downstream (Toronto)
🏢 Venus AI
📍 Toronto

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