Senior Manager, Marketing Programs & Demand Generation AudienceViewispassionateabouthelpingliveeventorganizationsbringpeopletogetherthroughunforgettableexperiences.We support organizations across performing arts, music, athletics, higher education, fairs, festivals, attractions, and more. By combining technology, audience intelligence, and deep industry expertise, AudienceView helps organizations make informed decisions, simplify operations, and build sustainable growth. We are looking for a hands-on Senior Manager, Marketing Programs and Demand Generation to own our pipeline number and lead a small, cross-functional marketing pod.

You have deep full funnel, vertical oriented marketing expertise and always start with the buyers needs when building programs that convert. You will direct a tight-knit team while remaining deeply tactical: designing integrated campaigns, spearheading our Account-Based Marketing (ABM) strategy, and driving conversion opportunities for each stage of the funnel.

TeamLeadership: Manage and mentor a small cross-functional team. Set priorities, run sprint planning, and remove roadblocks for your team.

OwnthePipeline: Design multi-channel demand generation campaigns across paid, owned, and earned channels to hit ambitious pipeline and revenue targets. Hands-onProgramExecution: Go beyond the data. You and your team will produce and manage webinars, source and prep speakers, run virtual/field events, and manage content syndication.

Refine and scale our Account-Based Marketing engine.



Partner deeply with Sales to identify target accounts, orchestrate multi-channel plays, and ensure high-touch personalized outreach.

SalesAlignment: Act as the connective tissue between Marketing and Sales. Conduct regular pipeline reviews, ensure smooth lead routing, and build sales enablement playbooks for your campaigns. Write campaign briefs, direct email nurture tracks, oversee landing page creation, and ensure flawless tactical execution in our marketing automation platform.

Experience: 7-10 years of progressive experience in demand generation, marketing programs, or field marketing within the B2B SaaS industry. Proven experience directly managing direct reports to execute complex campaigns. You have deep, tactical experience setting up webinars, developing integrated programs, running live events, and building campaigns in automation tools.

Salesforce, Pardot/Marketo, Gong, ABM platforms) and a proven ability to leverage emerging AI tools to optimize campaign workflows and funnel conversion.

ARevenueFocus: You measure your team's success by pipeline generated and closed-won revenue, not just vanity metrics or MQL volume. FromBroadwaytoursandsymphonyperformancestomusicfestivals,museums,universities,attractions,andcommunityevents,oursoftwarehelpsorganizationsofallsizesconnectpeoplewithunforgettableexperienceseveryday.

Screening&ResumeReview;: Our Talent Acquisition team will evaluate all resumes and select candidates for a video screening call for 30 minutes.

📌 Senior Manager, Marketing Programs & Demand Generation (Vancouver)
🏢 AudienceView
📍 Vancouver