Who you are

- 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, with demonstrated product leadership at Sr. Staff / IC5 level

- Enterprise software experience is required, with a strong preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers

- Product management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner, implementation owner, or user of similar technologies

- Deep fluency across data platforms, databases, integrations/iPaaS, cloud infrastructure, analytics, AI/ML data layers, distributed systems, transactional and analytical processing, or platform architecture, with specialized in-role experience in at least one of these areas

- Solid understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation

- Experience working directly with enterprise customers and translating technical innovation into clear business value

- Exceptional communication and storytelling skills, with the ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders

- Proven ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams

- Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment

- Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products

- Experience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits

- Experience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programs





- Experience with federal customers or highly regulated enterprise markets is helpful

- US citizenship or green card status is preferred to support federal market customer opportunities

What the job involves

- ServiceNow is seeking a highly technical, customer obsessed Sr.

Staff Outbound Product

Manager to join the Data & Analytics product team responsible for Workflow Data Fabric and RaptorDB

- This team is building the next generation of ServiceNow’s enterprise data platform, enabling customers to connect, process, and activate data across workflows at scale

- This role sits at the intersection of data architecture, platform performance, analytics, AI readiness, and customer value

- You will help shape how ServiceNow customers understand, adopt, and unlock value from advanced data capabilities, translating deep technical concepts into compelling product narratives, go-to-market strategies, customer-facing content, and field enablement

- Workflow Data Fabric and RaptorDB Professional are strategically important growth areas within ServiceNow’s Data & Analytics portfolio

- He business is already significant, with approximately $600M in revenue and a goal to grow to $1.5B by 2029. The opportunity is not simply to sell data as a standalone product, but to build a clear wraparound strategy for how data enhances ServiceNow’s value proposition across workflows, customer outcomes, enterprise AI readiness, and strategic deal pursuits
- The right leader will identify the customer problem, craft the market narrative, and help scale field enablement and growth strategies through one-to-one, one-to-few, and one-to-many motions

- This person will partner closely with product,



engineering, sales, solution consulting, product marketing, and customer-facing teams to ensure the market understands the value of ServiceNow’s next-generation data platform

- Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating complex data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives

- Define and refine the core messaging, use cases, personas, competitive differentiation, and customer proof points that help technical and executive audiences understand why these products matter

- Partner closely with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy, field readiness, growth motions, and adoption plans

- Serve as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, adapting the message for both technical practitioners and business decision-makers

- Translate technical concepts across data strategy, databases, integration, transactional and analytical processing, distributed systems, data management, platform performance, and AI readiness into business value

- Turn field feedback, customer insights, competitive intelligence, and adoption signals into actionable recommendations that influence roadmap priorities, GTM execution, and outbound investments

- Create high-impact enablement materials including sales playbooks, demos, solution briefs, competitive guides, launch narratives, training content, and executive-ready product storytelling

- Help establish and track success metrics for outbound initiatives, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback

Benefits

- Generous family leave

- Matched donations

- Annual learning stipends

- Flexible PTO

- Competitive retirement plan

- Paid volunteer time

📌 Senior Staff Outbound Product Manager (Canada)
🏢 ServiceNow
📍 Canada