Key Responsibilities

- Develop and execute comprehensive social media and digital marketing strategies to enhance brand awareness and engagement.

- Lead campaigns and product launches in collaboration with the team, to conceptualize, develop from ideation to rollout, and optimization.

- Manage and optimize company pages across various platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).

- Analyze and adapt KPI’s to reach maximum engagement, sentiment share of voice, and pivot in real time as needed to optimize strategy.

- Collaborate with creative content writer(s) to ensure brand-aligned messaging across channels, while providing strategic guidance rather than directly authoring copy for publishing content tailored to target audiences.

- Monitor trends, analyze performance metrics, and adjust strategies accordingly.

- Collaborate with cross-functional teams to align digital initiatives with business goals.

- In collaboration with the Director, manage paid advertising campaigns, SEO strategies, and influencer partnerships.

- Ensure brand consistency and maintain a solid online reputation.

- Stay updated on emerging digital trends and technologies to drive innovation.

📌 Social Media and Digital Specialist (Toronto)
🏢 RamSoft
📍 Toronto