About AV Communications AV Communications (AVC) is a Toronto-based multicultural marketing agency on a mission to create a more inclusive future through marketing. We help brands connect authentically with Canada's diverse communities through insight-driven strategy, creative, media and digital.

The Social Media

Manager leads organic and paid social for our clients' brands. You set the strategic direction for social, guide a dedicated social team from monthly planning through content development, client approval, publishing and reporting, and run paid social campaigns that extend reach and drive results. You understand how organic and paid social work together, and you plan them as one program.

You know how to build a consistent brand presence through always-on content and community, and how to use paid social to amplify it and convert attention into measurable results. You have strong editorial judgment and a sharp eye for platform-native content. You lead teams with explicit priorities and accountability, and you turn performance data into practical recommendations for clients and creative teams.

Lead Social Strategy

Develop organic and paid social strategies that define audiences, platform roles, content pillars, publishing cadence, paid objectives and measurable KPIs. Guide monthly plans that balance brand storytelling, community interests, seasonal moments and campaign priorities.

Direct

Content and Quality Guide the social team in developing calendars, briefs, captions, graphics, photography, short-form video, Reels, Stories and other platform-specific content. Review all work for strategy, brand voice, accuracy, accessibility and platform fit before client submission, and bring in the Creative Team when a brief needs a recent concept or specialist production.

Run Paid Social

Plan, build, launch and optimize paid social campaigns across Meta, TikTok, LinkedIn, Pinterest and other platforms. Manage audiences, testing, creative rotation, bidding and pacing, working with the Media Team on overall media plans and budgets. Partner with the Account Team on scope, expectations and escalations.

Build Community





Oversee scheduling, publishing and day-to-day community management. Translate reporting into practical improvements to content, formats, cadence, targeting and spend, and manage paid budgets, pacing and reconciliation. Develop integrated organic and paid social strategies for client brands.

Set priorities across Instagram, Facebook, TikTok, LinkedIn and other platforms according to each client's needs. Lead the social team, assigning clear responsibilities and holding the team accountable for content quality and timely delivery. Identify relevant trends and timely content opportunities, using sound judgment about brand fit and audience relevance.

Plan, set up, launch and optimize paid social campaigns, including audience targeting, A/B testing and creative rotation. Manage paid social budgets, pacing and bid strategies, and reconcile spend with the Media Team and Finance. Coordinate client reviews and approvals, maintain clear approval records and ensure only approved content and ads are published.

Establish community management guidelines, moderation coverage and issue escalation procedures. Ensure content and ads meet platform policies and category requirements, including financial services regulatory and disclosure guidelines. Report on organic and paid performance, including reach, engagement quality, shares, saves, video retention, audience growth, conversions and return on ad spend. 4–6 years of hands-on social media experience managing both organic and paid social for brands or clients, ideally in an agency environment. ~ A portfolio showing strong social storytelling, platform-specific content, audience engagement and paid campaign results. ~ Proven ability to plan,



launch and optimize paid campaigns in Meta Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager. ~ Experience directing designers, content creators or video producers. ~ Strong editorial judgment, copywriting and content review skills. ~ Experience with community management, social reporting and issue escalation. ~ Familiarity with Asana, Canva, Sprout Social, Google Analytics and native platform tools, or comparable systems. ~ Understanding of advertising standards and influencer disclosure guidelines (e.g., familiarity with financial services marketing compliance is an asset. ~ Meta Certified Media Buying Professional) and additional language skills are assets.

A consistent, recognizable brand presence across agreed social channels. Relevant organic content that encourages meaningful audience interaction. Paid social campaigns that meet or beat agreed performance targets and budgets.

Responsive community management and timely escalation of sensitive issues. Measurable progress against agreed social objectives, with learnings applied to each content and campaign cycle. Use of artificial intelligence AV Communications does not use artificial intelligence to screen, assess or select applicants for this position.

AV Communications is an equal opportunity employer. We are committed to building a team that reflects the diverse communities and audiences we serve, and to maintaining a workplace where everyone is treated with dignity and respect. We welcome applications from all qualified individuals regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

Canadian work experience is not a requirement for this position. In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.

📌 Social Media Manager, Content (Toronto)
🏢 AV Communications
📍 Toronto