At Poka, we're changing how the world's industrial teams work — capturing the knowledge of their best people and putting it in every operator's hands. Our connected worker platform is purpose-built for manufacturing and the wider industrial world, with industrial AI inside the shift, not on top of it.

The result: frontline performance that becomes compounding knowledge and measurable impact — every shift, every site, every region. We're proud to support global leaders like Nestlé, Bosch, Mars, and Danone across 3,000+ sites in 70+ countries. And as a quick-growing part of the IFS family, you'll join a team whose daily work directly shapes the platform behind how modern manufacturing gets done. Poka is looking for a Web Strategist to own how our website gets found and how well it converts.

We need someone who understands both worlds: classic SEO and Answer Engine Optimization (AEO), which means earning visibility and citations in AI-generated answers. Traffic is only half the job, so you'll also lead Conversion Rate Optimization (CRO) to turn visitors into leads and customers. You'll set direction, run experiments, and work closely with content, design, development, and demand generation to improve the website's performance.

Build and own an integrated SEO and AEO roadmap that grows organic visibility, qualified traffic, and brand presence in AI-generated answers. Run keyword, topic, and intent research, including the conversational and question-based queries people use with AI assistants, and turn it into content and site architecture plans. Structure content so answer engines can extract and cite it, using clear question-and-answer formatting, concise definitions, entity-rich copy, and comprehensive topic clusters.

Implement and maintain structured data (Schema.Technical SEO Conduct regular technical audits covering crawlability, indexation, site speed, Core Web Vitals, mobile experience, internal linking, canonicalization, and redirects.



Work with the development team to prioritize and ship technical fixes, and make sure new pages and site changes are search-friendly from the start. Manage XML sitemaps, robots.txt directives, and crawler access policies, including decisions about AI crawlers.

Plan and run A/B and multivariate tests on landing pages, forms, CTAs, navigation, pricing pages, and key user flows. Use analytics, heatmaps, session recordings, user surveys, and usability testing to understand how visitors behave and why they drop off. Work with design and copywriting teams to improve messaging, page layouts, and user experience based on test results and research.

Build and maintain a testing backlog that is prioritized by expected impact and effort. Define KPIs and build dashboards that track organic traffic, rankings, AI visibility, engagement, conversion rates, and pipeline or revenue attributed to the website. Deliver regular performance reports with clear insights and recommended next steps for leadership and stakeholders.

Stay current on search algorithm updates, AI search developments, and CRO best practices, and adjust strategy as the landscape shifts. 7+ years of experience in SEO, web strategy, or growth marketing, with measurable results in organic growth and conversion improvement. ~ Deep knowledge of on-page, off-page, AEO, and technical SEO, and a solid working understanding of how large language models and AI search engines retrieve, summarize, and cite content. ~ Proven experience running structured CRO programs, including test design, statistical significance, and turning results into action.



~ Hands‑on proficiency with tools such as Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and testing platforms like VWO, Optimizely, or AB Tasty. ~ Experience with behavior analytics tools such as Hotjar, Microsoft Clarity, or FullStory. ~ Strong analytical skills and the ability to explain complex data clearly to non-technical audiences. ~ Excellent communication and project management skills, and a record of working well with cross-functional teams. Generous vacation policy, additional paid days, and charity day. ~ Hybrid work policy - Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in-office two days per week. ~100% remote work if you do not live within the radiuses mentioned above. ~ A truly flexible schedule that allows you to adapt your work hours. ~ Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP). ~ A retirement savings plan with employer contributions. ~ A MacBook Pro and a $500 home office allowance upon hiring. ~ Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.) *At Poka, we are committed to equity, diversity, and inclusion in our hiring. You may choose to share your gender identity below to help us track and improve our hiring practices.

An understanding of Englishis essential at Poka, as it is the language used during company-wide meetings and many internal communications, ensuring effective collaboration and decision-making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a qualified manner. #

📌 Web SEO & AEO Strategist (Winnipeg)
🏢 Poka
📍 Winnipeg