Join Groupe Dynamite Inc. as the Senior Manager of CRM and spearhead cutting-edge customer retention strategies in Montreal. You'll oversee CRM channels, driving engagement that enhances customer lifetime value.This pivotal role, reporting to the Director of Customer Retention, involves crafting and executing a strategic roadmap for CRM initiatives. It demands extensive experience in lifecycle marketing, data-driven decision-making, and managing diverse teams. You'll lead critical performance audits and A/B testing to strengthen customer relationships.Key Responsibilities:- Formulate a comprehensive CRM strategy for multiple communication channels- Direct team orchestration for maximum customer engagement- Monitor CRM performance for continuous improvement- Advocate for AI applications to improve workflows- Analyze data with tools like Google Analytics for deeper insightsRequirements:- Bachelor’s degree required; MBA preferred- 8+ yearsin CRM or lifecycle marketing role- Experience in team leadership for 4+ years- Familiarity with tools like Klaviyo and Snowflake- French and English fluency for company interactionsShape the future of customer experience in fashion at Groupe Dynamite, leading with data and design.#J-18808-Ljbffr

📌 Crm & Loyalty Lead - Omnichannel Growth & Personalization (Winnipeg)
🏢 Dermalogica
📍 Winnipeg