About the role We're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week.You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging — your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue.This is an IC role — you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team.What you 'll own Day-to-day managementof Meta and Google Ads — campaign setup, bid strategy, budget pacing, creative rotationApp growth: Apple Search Ads, Google UAC, and ASO strategy — app store listing, keyword optimization, A/B testingCreative testing framework: structured experiments across audiences, creatives,



and copy — weekly velocityAttribution and reporting — own our MMP setup (Apps Flyer/Adjust), CAC by channel, ROAS by segmentLanding page and App Store conversion optimization in collaboration with designTransition from agency: audit existing accounts, own the handoff, hit the ground runningWho you are 3–6 years managing paid performance in-house — you've owned budgets and accounts directly, not just reported on themHands-on Meta and Google Ads experience — you know how to build and optimize campaigns, not just read dashboardsApp growth experience: Apple Search Ads, UAC, or MMP attribution (Apps Flyer / Adjust / Branch)Solid with data — you pull your own reports, spot anomalies early, and know what levers to pullHungry to step up — this may be your first Manager title and you're ready to own itFintech, financial services, or loyalty/rewards experience is a solid plusBonus: Tik Tok Ads experience as we explore the channel#J-18808-Ljbffr

📌 Performance Marketing Manager (Toronto)
🏢 Anonymous
📍 Toronto