On SiteToronto, OntarioOttawa, OntarioFull timeR_1509150Work Location:Toronto, Ontario, CanadaHours:37.5Line of Business:MarketingPay Details:$96,900 - $136,800 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.Job Description:KEY ACCOUNTABILITIESCUSTOMERPartner with the function and/or line of business to achieve omni- channel acquisition and customer management strategy (i.E., deepening customer relationships, onboarding to retention, strengthen usage and customer loyalty)Create integrated marketing campaigns that meet business and marketing strategies and objectivesGather, integrate and interpret existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefsTranslate marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe “RTB” or proof points)Create or contribute to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behaviourUnderstand role of different media options and their impact on achieving marketing objectives, and oversee flawless execution of tactical media and creative plansLead/interface and contribute to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketingDevelop marketing strategies and plans; understand marketand growth drivers, create a vision of market, channel, and segment potential, develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plansDeliver and monitor results; ensure stated objectives are delivered on plan (monitor/ early indicators)



and where required, take corrective actions to achieve targetsAnalyze past results and makes recommendations to maximize return on investmentEvaluate effectiveness of in market activity – Post Implementation Review (including recommendations)Tell our Story – effectively communicate the results and sell the value of marketingUtilize the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completionNavigate through roadblocks by engaging key stakeholders/sponsorsLead multi-functional teams through the projectTrack and manage budget against plan, meeting all financial reporting requirementsFocus and define the problem to solve, engage resources across functional boundaries to gather data and insight, draw insight from data, making correlations and connections to deliver meaning from disparate sources of dataUse data combined with judgement and intuition to make recommendations and drive actionUtilize data to tell our story and make recommendations that are simple and conciseBuild innovative solutions; actively contribute to driving the spirit innovation among the team, bring external thinking/ideas to problemsSHAREHOLDERPrioritize and manage own workload to meet service level requirements for service and productivityAdhere to enterprise frameworks or methodologies that relate to activities for respective business area(s)Ensure respective programs/policies/practices are well managed, meets business needs, complies with internal and external requirements, and aligns with business prioritiesConsistently exercise discretion in managing correspondence, information and all matters of confidentiality; escalated issues where appropriateProtect the interests of the organization – identify and manage risks, and ensure the prompt and thorough resolution of escalated non-standard,



high risk issuesConduct internal and external research projects; support the development/ delivery of presentations / communications to management or broader audienceConduct meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/ policies/ practicesMonitor service, productivity and assess efficiency levels within own function and implement continuous process / performance improvements where opportunities existsApply subject matter expertise in the discipline, provide guidance, assistance and direction to othersActively manage relationships within and across various business lines, corporate and/or control functions and ensure alignment with enterprise and/or regulatory requirementsKeep abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impactsMaintain a culture of risk management and control, supported by effective processes in alignment with risk appetiteEMPLOYEE / TEAMParticipate fully as a member of the team, support a positive work setting that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues/ points of interestProvide thought leadership and/ or industry knowledge for own area of expertise in own area and participate in knowledge transfer within the team and business unitKeep current on emerging trends/ developments and grow knowledge of the business, related tools and techniquesParticipate in personal performance management and development activities, including cross training within own teamKeep others informed and up-to-date about the status / progress of projects and / or all relevant or useful information related to day-to-day activitiesContribute to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.Lead, motivate and develop relationships with internal and external business partners / stakeholders to develop productive working relationships.Contribute to a fair, positive and equitable environment that supports a diverse workforceAct as a brand ambassador for your business area/function and the bank, both internally and/or externallyBREADTH & DEPTHMarketing advisor for a business, typically leading or contributing on projects of moderate scope and complexityHighly#J-18808-Ljbffr

📌 Manager, Integrated Marketing Planner, Td Business Credit Cards (Boucherville)
🏢 TD
📍 Boucherville