Company descriptionZenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.Over the past year, Publicis Media has been transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.Publicis Media Canada is proud to be Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyleOverviewThe Data Activation Senior Specialist will be responsible for utilizing digital platforms and transforming vast data sets into actionable insights that inform targeting and optimization; specifically, connecting or extracting data, tracking, measuring,



and analyzing and optimizing digital media for improved conversion and business performance. You will be part of a growing team, reporting to the Data Activation Manager and will have the opportunity to learn and grow in the emerging field of data strategy, data activation and data analysis.Transparency matters to us. For this role, you can expect a salary between $65- $70,000 annually, depending on experience.ResponsibilitiesIngest disparate digital data sources across Paid, Owned and Earned Digital Media into a consolidated environment for trackingLearn how to set up automated process for data extraction, via API, SFTP, SQL etc.Extract, transform and load data for ingestion into business intelligence platformsLearn how to build dashboards in business intelligence platformsBuild and deploy semi-automated Excel and PowerPoint digital reporting solutions such as campaign performance trackingProvide the Planning and Buying teams with analysis, insights and data-informed recommendations from the aforementioned reporting areasOpportunity to work across key business intelligence platforms for digital media, mainly DatoramaTranslate strategy into implementation tactics:



Data mapping and enhancementCreate segments relevant to objectives that can be pushed to relevant destinations for activationTranslate objectives into digital media measurement plansAnalyze and report on campaign performance through standardized ad-server attribution modelsLearn how to build simplistic algorithmic attribution models and implement themWork alongside data scientists to deploy more complex algorithmic attribution modelsMake data-informed recommendations for optimizing digital media and contentOpportunity to work on key attribution platforms such as Google’s Data-Driven Attribution model with DoubleClick, and proprietary Publicis Media platformsQualifications3-4 years’ experience in Digital Media in Planning/Buying and/or 2 years Data Science experienceTechnically competent and capable of working with and learning new digital and tech platformsStrong numerical and analytical skillsDemonstrated ability to convert data analysis into meaningful action for brandsExperience with or strong knowledge of ad servers and web analytics platforms such as DoubleClick, Adobe Media Optimizer, Sizmek, Google Analytics or Adobe OmnitureEffective written and verbal communication skillsAbility to cope under pressure and deliver to tight deadlines autonomously.Additional informationZenith is an equal chance employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith, however, only those candidates selected for an interview will be contacted.#J-18808-Ljbffr

📌 Senior Mdi Specialist - $65,000 - $70,000 A Year (Toronto)
🏢 Zenith
📍 Toronto