Become a vital part of Payworks as a Marketing Performance & Analytics Specialist. This hybrid role focuses on driving insights and optimizing marketing expenditures through analytics.As a key member of the Marketing team, you will report to the Senior Manager of Growth Marketing and own the analytics landscape across campaigns and demand streams. Your expertise in reporting will be critical for strategic decision-making and budget management.Key Responsibilities:
Lead performance reporting across demand generation channels
Oversee campaign and channel attribution practices
Deliver recommendations for budget optimization strategies
Execute A/B and multivariate testing and analyze results
Conduct ICP analysis to refine targeting strategiesRequirements:
Minimum of 5 years in marketing analytics or performance settings
Solid experience with paid media platforms
Proficient in Salesforce analytics and dashboards
Background in testing methodologies and validation
Excellent communication with a focus on strategic insightsJoin Payworks and help shape data-driven marketing initiatives that lead to measurable impact.#J-18808-Ljbffr