Drive impactful data strategies with Direct Response Media Group as a Senior Data Analyst. Leverage your expertise in data analytics and first-party data to enhance marketing and revenue operations.

DRMG is seeking a Senior Data Analyst to join its team as it supports growth for multiple client accounts. In this role, you will manage the entire analytics lifecycle, ensuring accurate data intake and insightful performance reporting. You'll collaborate across teams, including BI and Marketing, to produce actionable analytics that align with client revenue outcomes while adhering to Canadian privacy laws.

Key Responsibilities:
• Own cleaning and structuring of client first-party data
• Execute matchback analysis linking marketing exposure to sales




• Develop reporting frameworks and performance dashboards
• Translate results into executive-ready insights and narratives
• Ensure compliance with Canadian privacy laws in data handling

Requirements:
• Bachelor’s Degree in Statistics, Mathematics, or related field
• 5+ years in data analytics or revenue operations
• Proficiency in SQL, Google Sheets, and BI tools
• Experience in matchback or attribution analysis
• Knowledge of PIPEDA, CASL, and privacy laws

Utilize your data analytics skills to create robust marketing strategies and drive client success at DRMG.
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📌 Senior Data Analyst at DRMG (Ontario)
🏢 Direct Response Media Group
📍 Ontario