Founded in 1960, Liftow is North Americas largest Toyota forklift dealership. As Toyota is the worlds leading forklift brand, our mission at Liftow is to provide exceptional material handling equipment, products, training, and customer service to our clients. With a deep commitment to our core values, Liftow proudly operates full-service branches across Ontario, Quebec, New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.

Liftow Offers

• 3 weeks of vacation from the start


• Monday to Friday daytime schedule


• 100% remote / work-from-home position


• 100% employer-paid group insurance (medical, dental, vision, life, disability, and more)


• Paid sick days


• Employer RRSP contribution of up to 4% dire aussi que cest 100% work from home

Position Summary

The Marketing Leads Representative serves as the first point of contact for incoming customer inquiries. This role is responsible for delivering a customer‑centric experience by addressing and uncovering the needs of customers, ensuring they are connected to the appropriate response or service from Liftow Group of Companies.

Specific Accountabilities

• Handle all incoming calls, website inquiries, admin generated leads and emails professionally and efficiently.


• Provide an exceptional first‑touch customer experience by actively listening and responding to customer needs.


• Assess customer needs to determine appropriate solutions or escalated calls to relevant departments.


• Maintain accurate and detailed records of customer interactions in the company CRM.


• Build and maintain strong customer relationships to foster trust and loyalty.


• Stay informed about Liftows products, services, and solutions to provide knowledgeable responses.


• Collaborate with internal teams to ensure seamless customer support and service delivery.






• Meet key performance indicators (KPIs), such as: call handling time, issue resolution rate, lead and opportunity conversion rates, and customer satisfaction scores.

Education & Work Experience

Completion of a college diploma. Minimum 2-3 years of experience in inside sales, lead generation, or other client‑facing roles.

Competencies and Skills

• Bilingualism in English and French is required.


• Proficient in computer applications and CRM systems.


• Solid problem‑solving and decision‑making abilities.


• Empathetic and customer-focused mindset.


• Knowledge of sales principles and methods


• Ability to multitask and manage time effectively.


• Capable of handling high‑pressure situations.

Working Conditions

The Marketing Leads Representative will work in a remote setting, using a computer throughout the workday. Sustained levels of visual effort and regular levels of manual dexterity and concentration are required.

AI Use in Our Hiring Process

As part of our recruitment process, we may use artificial intelligence (AI) tools to help review applications or support parts of the screening process.

All stages of the hiring process are subject to human review, oversight, and final approval. While AI supported tools may assist in certain steps, they do not replace or determine human decision making.

Privacy Policy

We also take privacy seriously. Any personal information collected during the hiring process is handled responsibly and in accordance with applicable privacy laws.

Equal Opportunity Employer

Liftow is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.