MARKETING LEAD - CUSTOMER GROWTH & RETAIL MARKETINGPERMANENT, FULL-TIME ON-SITE | SOUTH SURREY $25-$30 PER HOURWest Coast Gardens is a destination garden centre in South Surrey offering plants, garden supplies, homedécor, workshops, events and seasonal experiences.We are looking for a hands‐on Marketing Lead who can help us grow the West Coast Gardens brand, better understand our customers, increase visits to the store and give customers stronger reasons to return.Working closely with the Retail Operations & Marketing Manager, The Marketing Lead will help turn business priorities, customer insights and creative ideas into focuses marketing campaigns. This role will contribute ideas, help establish priorities and take ownership of carrying agreed strategies through execution.This is a role for someone who understands both sides of good marketing; how it looks and feels to the customer, and whether it actually works.You will oversee social media, email marketing, digital advertising, website marketing, loyalty marketing and in-store campaigns. Graphic design and content‐production support is available, but you must have strong creative judgement and be able to set direction, maintain standards and recognise excellent work.We are not looking for someone to produce a high volume of average work. We want someone who can identify what matters most and execute it exceptionally well.THE OPPORTUNITYWest Coast Gardens has an established brand and customer base with significant opportunities to improve how we communicate, how consistently our brand shows up and how effectively we use customer information to drive marketing decisionsThe Marketing Lead will help shape how West Coast Gardens appears across social media, email, digital advertising, our website and the physical store while strengthening our loyalty program and customer marketingYou will become closely familiar with both our brand and our customer - What catches their attention, what inspires them, what they purchase, how frequently they visit and what could influence their next visit.WHAT YOU WILL OWNBrand, Social & Creative DirectionMaintain a consistent and recognisable West Coast Gardens brand across social media, email, website, advertising and in‐store marketingSet Direction and standards for social media content, including messaging, visual style, content mix and posting cadenceDevelop engaging content ideas that showcase our plants, products, people, events and seasonal experiencesWork with Existing creative support to turn campaign objectives and ideas into strong customer‐facing marketingEnsure photography, graphics, copy and campaign materials reflect the quality and personality of West Coast GardensBalance promotional content with useful,



inspiring and engaging content that gives customers a reason to follow and interact with the brandReview customer‐facing marketing for brand consistency, accuracy and overall qualityCampaigns & PromotionsBuild and maintain the annual marketing calendarLead seasonal campaigns, product launches, VIP promotions and major eventsEstablish the objective, audience, message and measurement plan before major campaigns beginDevelop campaign concepts and determine how they should come to life across different channelsCoordinate campaigns across email, digital advertising, social media, the website and the physical storeCarry priority campaigns from concept through execution and performance reviewEnsure campaigns feel coordinated and intentional rather than like separate pieces of marketingCustomer Growth & RetentionMonitor customer retention and returning‐customer activityEstablish useful seasonal benchmarks using current and historical performanceIdentify meaningful customer groups and opportunities, including new, active, at‐risk, inactive, lapsed and re‐activated customersUse purchase behaviour, frequency and customer value to identify marketing opportunitiesTurn customer insights into practical campaigns designed to influence visits, transactions and retentionReport what changed, why it mattes and what marketing action should happen nextLoyalty & Customer TargetingLead the customer‐facing execution and continued development of the West Coast Gardens Loyalty programmeIntegrate loyalty across checkout, email, the website, social media and in‐store communicationSegment customers using purchase behaviour, interests and engagementDevelop welcome, retention, member‐exclusive and re‐activation campaignsMeasure response, redemption, transactions, revenue and customer activityImprove targeting so relevant customers receive relevant messages rather than every promotion going to the entiredatabaseDigital & In‐Store MarketingPlan and execute email marketing and customer communicationsManage the social media strategy and content calendarMaintain current, engaging and accurate website and Shopify contentSupport SEO, local search and Google Business Profile performanceManage Google Ads and other approved digital advertisingCoordinate event marketing,



printed materials and in‐store signageWalk the physical store regularly to ensure campaigns have been executed properlyEnsure customers experience one coordinated brand and campaign across every relevant touchpointWHAT SUCCESS LOOKS LIKEWest Coast Gardens has a strong, recognisable and consistent marketing presenceSocial media and content are engaging, current and aligned with the brandPriority campaigns are distinctive, cohesive and fully executedMore qualified customers visit West Coast GardensStore transactions grow against meaningful seasonal benchmarksCustomer retention and repeat purchasing improveThe loyalty programme becomes fully integrated into the customer experienceCustomer groups receive increasingly relevant and targeted marketingMarketing decisions combine strong creative judgement with measurable resultsManagement receives clear insights, ideas and recommendations—not simply activity reportsWHAT WE'RE LOOKING FORThree or more years of hands‐on marketing experienceStrong marketing instincts and visual judgementExperience developing campaigns across multiple channelsStrong understanding of social media and what makes content engaging and relevantStrong writing, editing and proofreading skillsExperience using customer, loyalty, CRM, e‐commerce or transactional data to guide marketing decisionsUnderstanding of retention, segmentation and customer lifecycle marketingWorking knowledge of email platforms, Shopify, social media, Google Ads and analyticsAbility to interpret performance without losing sight of brand and customer experienceAbility to turn customer insights and creative ideas into practical campaignsConfidence establishing priorities and communicating trade‐offsAbility to personally execute work while coordinating creative or outside support when requiredTHE REALITY OF THE ROLEThis is a hands‐on position in a seasonal retail environment. You must be comfortable moving between creative thinking,customer analysis, campaign planning and practical execution.One day might include reviewing how a campaign performed, planning next month's social content, developing an idea for anupcoming event, building an email and walking the store to make sure signage and displays are ready for launch.You won't be expected to personally create every piece of content or design every graphic. You will be expected to know whatgood marketing looks like, provide clear direction and make sure the finished work meets the standard.POSITION DETAILSPermanent, full‐time positionOn‐site at West Coast Gardens in South SurreyHourly compensation of $25-$30, based on experienceOccasional evening or weekend availability for major eventsReports to the Retail Operations & Marketing Manager

📌 Marketing Lead (Surrey)
🏢 West Coast Gardens
📍 Surrey