03 Oct
|
Lever
|
New Brunswick
03 Oct
Lever
New Brunswick
Lead performance marketing as Vice President at CSC Generation, a pioneering AI-native retail company. Oversee paid media strategy and P&L; for multiple brands in a remote setting.
CSC Generation seeks a dynamic Vice President for Performance Marketing to steer paid media strategies across 13 renowned brands including Sur La Table and Backcountry. In this executive role, you will develop a cohesive marketing strategy, build a high-performing team, and engage with leadership to enhance customer acquisition costs and media efficiency. Success in the first year will revolve around showcasing tangible improvements in performance metrics.
Key Responsibilities:
• Own performance marketing P&L; and multi-year strategy
• Oversee paid search, social, and emerging channels
• Develop playbooks for brand launches and promotions
• Lead and develop performance marketing team
• Drive adoption of AI and automation tools
Requirements:
• Bachelor's degree in Marketing or related field
• 12+ years experience in performance marketing
• Proven budget management across multiple channels
• Solid command of marketing economics
• Experience with major ad and analytics platforms
Shape and innovate the performance marketing landscape across CSC Generation’s prestigious portfolio of brands.
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📌 Vice President Performance Marketing Remote (New Brunswick)
🏢 Lever
📍 New Brunswick