Banfield is looking for a Media Strategist to join the BanFam and help shape smart, insight-driven media campaigns that support our clients' goals. You'll work closely with internal teams to develop and execute integrated media strategies across digital and traditional channels. You're organized, data-driven, and collaborative, with a curious mindset and a passion for delivering high-quality, measurable work that aligns with Banfield's mission of intentional impact.Reports To: Director of Technology and InnovationWe're looking for someone who has:A keen attention to detailAn appetite for a fast-pacedagencyenvironmentStrong knowledge of traditional and digital advertisingExcellent project management skillsAn ability to multitask effectivelyAn ambition and drive to produce excellent results for clientsA curiosity and eagerness to learn about media campaignsObjective of this role:Develop and present strategic direction and media recommendations for client campaignsBuild and execute integrated media plans across all channels (digital, social, traditional)Assist in defining and tracking KPIs, applying an analytical lens to campaign planning and reportingEnsure quality and accuracy in all media deliverables through collaboration with internal and external stakeholdersSupport team development through mentorship, knowledge-sharing, and participation in trainingCultivate strong relationships with clients, acting as a trusted strategic resourceHelp shape Banfield's media point of view by staying current on media trends, platforms, and best practicesSummary of responsibilities:Media strategy and planningContribute to campaign strategy from briefing through to activationResearch audience insights, channel performance and media placements against the campaign objectivesTranslate insights and research into objective -first,



audience driven plansAlign media planning with creative and strategy teams for cohesive executionOptimize media placements to ensure they deliver against objectivesPresent media rationale, plans, and performance updates to clientsCampaign execution and optimizationOversee media implementation, execute media buys and ensure campaigns launch on time and run effectivelyMonitor performance and provide recommendations for real-time optimizations and budget allocationsAnalyze campaign results and develop actionable insights to refine strategiesPrepare and present performance reports to internal teams and clientsParticipate in client meetings, presenting work with clarity and confidenceHelp identify opportunities for growth and value-add initiativesMaintain positive, professional relationships with client and partner teamsWhat you bring:Familiarity and knowledge across all paid media channels, including traditional media (OOH, radio, print, TV)Experience managing monthly digital budgets across multiple concurrent clients, with accountability for pacing and spend accuracyAn understanding of reporting tools like Looker Studio is an assetPractical use of AI tools in a media context, with the judgment to verify outputs before they reach a client. You can tell us what you use them for and, just as importantly, what you don'tWorking knowledge of GA4 and Google Tag Manager, enough to verify that conversion tracking is set up correctly and to diagnose it when reporting looks wrongHands-on build and optimization experience in Google Ads and Meta Business Manager, including campaign setup, audience and conversion configuration, and in-platform troubleshooting. LinkedIn Campaign Manager is an asset.Experience as the day-to-day media lead on a major account,



including presenting plans and performance directly to senior client stakeholders, with superior written and verbal communication.5+ years in media planning, including at least 2 in an agency or similar multi-client environment, with solid knowledge of digital planning principlesAn understanding of programmatic advertisingFluency in both English and French is an assetWhat Banfield can offer:Hybrid WFH model*Experience-based compensation packageA close-knit, fun and collaborative teamwork environment3 weeks vacation plus one week holiday shutdownA beautiful heritage building office in Hintonburg with free onsite parkingTeam-building perks and activities including: Friday happy hour, quarterly fun day, and holiday celebrations*The candidate must be based in the Ottawa/Gatineau areaBanfield values diversity, equity and inclusion at our agency and within our industry. We strive to maintain a proud, open and celebratory workplace shaped by the perspectives of people with diverse, intersecting, and marginalized identities. This includes women, Black, Indigenousand other racialized peoples, 2SLGBTQIA+ individuals, older adults, people with disabilities and other historically marginalized groups.We understand that the skills needed to thrive within a creative agency are not only taught in a classroom, course or workplace, but through lived experience and self-training, too. For this reason, we encourage all individuals to apply, regardless of perceived gaps in educational or employment requirements, using your cover letter as an opportunity to explain how your knowledge and experiences qualify you for the role.Accommodations are available for all candidates at every stage of the selection process. If you have any questions or requests for accommodation, please email [email protected] acknowledges that it operates on the traditional unceded territory of the Algonquin Anishinabe peoples.

📌 Media Strategist (Riviere-des-Prairies—Pointe-aux-Trembles)
🏢 Banfield Agency
📍 Riviere-des-Prairies—Pointe-aux-Trembles