Shape revenue-driven strategies as Float's Field Marketing Manager, focusing on account-based marketing and customer engagement in a hybrid workplace. Your innovative approach will directly impact pipeline growth and customer relations.

As a pivotal member of the Float team, you’ll take charge of building a robust field marketing function that prioritizes conversion over mere event metrics. You’ll collaborate with Sales Development and Account Executive teams to generate qualified leads and engage customers through flagship initiatives like Float Forward. Your strategic input will enhance our reputation within the Canadian finance community and ensure tangible results for the company.

Key Responsibilities:
• Own end-to-end field and account-based marketing programs
• Establish a continuous customer engagement strategy




• Create and manage customer webinars and thought leadership initiatives
• Lead the Float Forward conference logistics and strategy
• Maintain a transparent roadmap visible to all stakeholders

Requirements:
• 5+ years in field marketing or ABM in B2B
• Proven track record of converting leads into revenue
• Experience with ongoing program development and execution
• Solid operational discipline with budget ownership
• Proficient with AI tools for campaign execution

Utilize your expertise in field marketing to drive impactful strategies and build relationships that elevate Float in the finance sector.
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📌 Field Marketing Manager at Float (Alberta)
🏢 Float
📍 Alberta