Own and scale the stories, video, and organic content that grow Farrow Built's audience and generate business.

Full-Time | In-Office | Monday–Friday | $20–$30/hour + bonuses

Farrow Built is looking for a highly creative, strategy-minded, and execution-focused Content Strategist and Manager to own and scale our organic content across TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook, YouTube, email, blog content, and emerging social channels.

This role sits at the intersection of content strategy, creative direction, storytelling, video production, audience growth, and lead generation. It is not just a video-editing position.

You will work closely with Duncan to determine what Farrow Built should be saying, how we should say it, who we are trying to reach, and which content is most likely to grow our audience and generate business. Over time, you will become a key creative partner who can direct, coach, and position Duncan on camera while turning everyday work into engaging content.

Employment Type

Full-Time, In-Office

Schedule

Monday–Friday

Compensation

$20–$30/hour + performance bonuses

Location

Enderby, BC + Okanagan/Shuswap travel

What You'll Own

Develop and execute Farrow Built's organic content strategy across multiple platforms.

Build monthly, weekly, and daily content plans tied to business and marketing objectives.

Research audience behaviour, trends, platform updates, emerging formats, and high-performing content styles.

Create content pillars, recurring series, campaign concepts, hooks, and storytelling frameworks.

Turn customer questions, project activity, job-site moments, company culture, employee stories, and Duncan's ideas into compelling content.

Test new formats, messaging angles, topics, hooks, and creative concepts, then use results to decide what to repeat, improve, or stop.

Creative Direction

Lead creative planning for short-form and long-form content.

Direct Duncan, employees, customers, and other on-camera talent during shoots.

Help Duncan become more natural, effective, and engaging on camera over time.

Develop hooks, talking points, storytelling frameworks, and video structures designed to retain attention.

Identify strong content moments during everyday business activity without relying only on pre-scripted shoots.

Maintain a consistent creative direction and Farrow Built brand voice across organic channels.

Video Production & Editing

Film team members, customers, job sites, projects, events, and day-to-day company activity.

Produce and publish approximately 3–6 short-form pieces of content per day across relevant channels.

Plan, produce, and publish one long-form YouTube video per week.

Shoot and edit using company-provided cameras, GoPros, DJI equipment, phones, microphones, time-lapse equipment, computers, and software.

Edit primarily in CapCut, creating strong hooks, pacing, captions, graphics, titles, thumbnails, and calls to action.

Optimize content for TikTok, Instagram Reels, YouTube Shorts, Facebook, LinkedIn,



and emerging channels.

Repurpose long-form videos, conversations, job-site footage, and existing content into multiple useful assets.

Organize footage and creative assets so production remains efficient and scalable.

Own Farrow Built's email newsletter process and turn company activity, ideas, videos, and discussions into useful newsletters.

Convert Duncan's dictated ideas into polished newsletter content when required.

Upload and publish blog posts to the Farrow Built website.

Create and publish LinkedIn articles and other written organic content.

Repurpose strong ideas across video, email, blog, and social channels while maintaining a consistent company voice.

Audience Growth & Performance

Track views, reach, followers, subscribers, engagement, watch time, audience retention, and leads generated.

Analyze content performance and audience behaviour to identify what creates meaningful audience growth and business results.

Optimize content based on watch time, retention, engagement, conversion, and lead-generation data.

Stay aware of platform changes and build repeatable systems around formats and topics that consistently perform.

Report on results and recommend changes that improve Farrow Built's organic content performance over time.

Content Operations & Collaboration

Manage the content calendar and publishing schedule.

Coordinate filming and content opportunities around jobs, projects, employees, customers, and company events.

Work closely with Duncan and leadership to align content with broader business objectives.

Collaborate on promotions, campaigns, recruiting, company announcements, and brand-building initiatives.

Establish and document creative processes, content frameworks, workflows, and best practices.

Keep publishing consistent throughout the week while working a Monday–Friday schedule.

Success in This Role

Growth in total organic views, reach, followers, subscribers, and leads generated from organic content.

Increasing average watch time and audience retention.

Consistent publishing of 3–6 short-form pieces per day and one long-form YouTube video per week.

Improved consistency in newsletter and written content.

Repeatable content formats that produce measurable results and stronger positioning for Duncan and Farrow Built.

A steady ability to turn day-to-day business activity into compelling content and apply lessons from performance to future work.

Strategy, Not Just Volume
Volume matters, but volume without a strategy is not the goal. We want someone who understands why content is being created, what outcome it is intended to produce,



and how to make the next piece better than the last one.

The right candidate notices moments that could become good content, understands why people stop scrolling, and can turn ordinary jobs, conversations, customer questions, and business problems into interesting stories.

Required Qualifications

At least one year of professional experience in content marketing, social media, video production, digital marketing, videography, or a related role.

Strong working understanding of TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and current social-content trends.

Demonstrated ability to create short-form video from concept through final publication, including filming and editing.

Solid understanding of hooks, storytelling, audience retention, and content optimization.

Ability to work in a fast-paced, high-output content environment with strong communication and organization.

Ability to work from Farrow Built's Enderby office and travel to job sites throughout the Okanagan/Shuswap.

A portfolio or examples of previous content are required.

Preferred Experience

A proven record of growing a brand, business, creator, or personal social account with measurable results.

Experience developing content strategy, not only editing content.

Experience directing founders, executives, influencers, or other on-camera talent.

Experience creating long-form YouTube content, email newsletters, blogs, LinkedIn content, or other written content.

Familiarity with analytics, performance reporting, CapCut, and creator-led, personal-brand, media, education, home-service, or similar content environments.

Construction or roofing experience is not required; demonstrated ability and results matter more than a specific degree.

What We Provide
Farrow Built provides the production equipment required to do the job, including cameras, GoPros, DJI equipment, time-lapse cameras, mobile phones, an editing computer, editing software, and other needed production tools.

Extended health insurance is included, along with performance bonuses tied to agreed-upon content and business-performance goals.

Physical Requirements

Work primarily from Farrow Built's Enderby office and travel regularly to job sites and other locations throughout the Okanagan/Shuswap.

Stand, walk, crouch, and move around active job sites while filming.

Carry and operate cameras and standard production equipment.

Work indoors and outdoors in varying weather conditions while capturing project content.

Spend extended periods at a computer while editing and managing content.

Reasonable accommodations will be considered where appropriate.

Now

Initially, you will be highly hands-on, owning both the strategic and creative execution that makes Farrow Built's content more effective.

As We Grow

Lead the Content Function
As Farrow Built's content operation expands, the successful candidate can help hire, train, and lead videographers, editors, creators, and additional content team members.

#J-18808-Ljbffr

📌 Content Strategist & Manager (British Columbia)
🏢 Farrow Built
📍 British Columbia