About us

Convertibles is a CRO and Shopify development agency for 8 and 9 figure D2C brands. Weve just brought Google and YouTube ads in-house under the same roof, run by our co-founder Clay. Hes been doing Google Ads for ecommerce since 2013: built and exited his own brand on Google Ads and CRO, then ran Google and YouTube for brands spending $50k to $500k+ a month on Google alone. The ads book today is around seven brands across the US, UK, EU and Australia, and its growing.

The role

This is an apprenticeship with a real job attached. You work directly with Clay, learn how he runs accounts, and within 90 days youre running the weekly cycle on your first accounts yourself.

The weekly cycle, concretely:

• Monday: pull last weeks numbers (Google Ads platform side plus the clients attribution tool - Triple Whale, Converge or Northbeam), update the reporting workbook, write the client update, produce the actions list. Exact campaign, exact change, why.
• Through the week: make the changes, watch pacing, check feeds and Merchant Center, build new campaigns (Search, Shopping, PMax, YouTube / Demand Gen).
• Client calls: sit in first, then run them.

How we work, so you know what youre signing up for

• YouTube and Demand Gen are the main event, not a side channel. We take a brands winning Meta ads, recut them for YouTube, and scale. Accounts have gone from YouTube at 6-12% of media mix to 13-22%, at a return that held for over a year.
• Attribution-tool numbers decide YouTube, not platform numbers. If youve only ever judged campaigns on what Google Ads says, youll learn a different lens.
• Everything gets a number. "Performance improved" is not a finding. "NC-CPA went from £38 to £30 on the same spend" is.
• AI is part of the workflow. Reporting workbooks,
  
  
  
  data pulls and first drafts are built with Claude. You dont need to be a developer, but you need to be comfortable working this way.
• Theres a dev, CRO, QA and design team behind the ads. When a landing page or a feed needs fixing, someone fixes it.

Who fits

• 2-4 years hands-on in Google Ads for ecommerce. Your hands on the account, not managing someone whose hands are.
• Youve run Search, Shopping and PMax on real budgets (at least one account at $20k+/month). Youve at least touched YouTube or Demand Gen and want to go deep on it.
• Comfortable in Google Sheets / Excel. You can look at eight weeks of campaign data and tell me what changed and why.
• You know what a Merchant Center disapproval is and how to fix it.
• You write clearly in English. Youll be writing to clients by week five.
• Curious, direct, not precious about being told youre wrong.

Not a fit: agency account managers who relay what the specialist did. Meta buyers who "also do Google". Anyone who needs the basics explained.

Hours

Full-time, 40h/wk. Your morning overlaps with Clay (hes UTC+8), your afternoon overlaps with UK/EU clients and the US East Coast. Versatile beyond that.

First 90 days

• Weeks 1-4: shadow. Pull the data, build the workbooks, sit on every call.
• Weeks 5-8: draft the Monday updates and actions lists for two accounts. Clay reviews before they go out.
• Weeks 9-12: own the weekly cycle and the check-in call on your first account.

Comp is reviewed at 90 days. The per-account bonus starts when you own an account.

What you get

Direct training from someone whos done this for 13 years, on his own money and then on clients. A team behind you. A real path: run accounts, then lead the Google / YouTube lane.