WHY WE'RE HERETourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park. We're a young, energetic, forward-thinking team, who are charged with developing and executing on creative solutions to help our Shareholders (select hotels, restaurants, and activities in Jasper) increase revenue through sustainable visitation of targeted consumers to our awesome little town.WHY YOU'RE HERE:Reporting to the Media Relations Manager, the Marketing Coordinator provides support to Tourism Jasper's Marketing team. The Marketing Coordinator supports cross-functional marketing efforts across the organization, helping to ensure brand consistency, support media relations initiatives, and strengthen engagement with key audiences. In this role, they will coordinate media visits and events, maintain media databases and communications, support consumer marketing initiatives, and assist with the development and distribution of marketing materials and organizational merchandise. Additionally, the Marketing Coordinator provides administrative support to the marketing team and helps contribute to Tourism Jasper's overall marketing and promotional efforts.THIS IS YOUR ROLE:As the Marketing Coordinator, you will:Media Visit Coordination and Support (50%)Manage itinerary building for media visits using TravefyCoordinate activity and accommodation bookings with Shareholders for media itinerariesAssist with evaluating social media influencers and gathering supporting dataSupport the development of media pitches and media relations initiativesMonitor media coverage and prepare reports on earned media performanceCoordinate annual in-market and in-destination media eventsCreate and deliver media welcome packagesProvide hosting support during media visitsMaintain media budgets and track expenses related to visitsKeep media contact lists and coverage tracking documents up to dateManage the media e-newsletter, including content coordination, design,



distribution, and performance trackingMaintain and update the media CRM databaseMarketing Support (40%)Manage and coordinate Tourism Jasper's consumer e-newsletterCoordinate the development, inventory, and distribution of organizational merchandise and marketing collateralSupport marketing campaigns and department initiatives as requiredProvide assistance with additional marketing-related projects and requestsAdmin Duties (10%)Process marketing and media invoices, ensuring accuracy and timely submissionTrack and manage Parks Canada passes for media visitsProvide support to the marketing team as requiredOther duties as neededYOU ARE ARMED WITH:Post-secondary education in business, tourism, communications, marketing, or a related fieldMinimum 1 to 3 years' experience in marketing or a related fieldFamiliarity with digital marketing tools and analytics platformsBasic graphic design skills or exposure to design tools (e.G. Canva, Adobe, etc.)Service-oriented with the ability to assess needs, provide appropriate solutions, and follow throughExcellent people and communication skills, both oral and writtenOutstanding project and time management skillsAbility to multitask and manage competing prioritiesStrong attention to detailAbility to work collaboratively and contribute to a team environmentUnderstanding and respect for multi-stakeholder environmentsProficiency with Microsoft Office SuiteKnowledge of the Jasper region is considered an assetBeing solution-driven and proactive in your approachExperience in the tourism industry is considered an assetYOUR LIFE AT WORK:You're happy to work in a collaborative setting, where sometimes you have to jump in, regardless of the projectYou're good to work 40 hours per weekYou're able to help out after hours for special meetings or eventsYou're ok with some light physical work (mostly bending, reaching, carrying light items, walking and standing)You like to hit the road sometimes to attend conferences, industry meetings, or events

📌 Marketing Coordinator (Jasper)
🏢 tourjasper
📍 Jasper