We back that promise by committing to remain an independent creative agency. The Director, Social & Content is responsible for leading the overarching social channel oversight, strategy, and content delivery across brands in English. They will champion high-standard execution across major platforms (Meta, Instagram, YouTube, TikTok, X), direct agency integration, and align brand social strategy with reveals and Canadian cultural moments.

Strategic Social

Leadership & Channel Oversight Direct comprehensive social strategy and channel management across all brand handles in EN and FR, including Meta, Instagram, YouTube, TikTok, and X. S. and Global content calendars, strategically layering in Canadian-specific programs, reveals, and events. Direct paid social strategy to boost high-performing organic content and maximize reach across campaign priority periods.

Escalate concerns to communications and public relations to manage risk across social channels. Drive agency integration across partner agencies, and Rethink ensuring seamless content workflows and cross-agency alignment. Work in close partnership with PR/Comms counterparts to align earned media strategies with organic social amplification.

Serve as trusted advisor to senior marketing and communications stakeholders.

Support





Best-in-Class Work & Event Activation Act as a content springboard, elevating ideas using the CRAFTS framework. Guide social amplification strategies for major sponsorships and events. Oversee overall account budget control, staffing resources across Toronto and Montreal, and account health.

Nurture & Support High-Performing Teams Mentor and motivate a multi-office social team in Toronto and Montreal by creating a psychologically protected environment that fosters growth and inspiration. 7+ years of social media, strategy, and content leadership experience within an agency or major client brand. ~ Proven experience managing multi-brand portfolios and cross-office creative teams. ~ Strong understanding of bilingual social deployment and Quebec market nuances (mandatory for Montreal candidates). ~ Native fluency in French and English with deep knowledge of Quebec culture. Access to Rethink’s national DE&I; committee and working groups Growth and training opportunities This posting is for an existing vacancy Target start date: Final compensation will be based on a candidate's experience, skills, scope of responsibility, internal equity, and business needs. Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process. #

📌 Account Director, Social & Content (Toronto)
🏢 AXIATA DIGITAL ADVERTISING SDN BHD
📍 Toronto