Advertising Media Planner (Toronto)

Advertising Media Planner (Toronto)

03 Oct
|
Starcom Worldwide
|
Toronto

03 Oct

Starcom Worldwide

Toronto

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

Within

Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. We truly love the world of Media and Advertising. We see the planning and buying process as art.

However, it is an art that is always best when backed by the science of empirical data. Only communications company to be ranked in LinkedIn’s Top 25 Outstanding Places to Work ~2022 Media Agency of the Year ~2023 Media Agency of the Year finalist As a Planner at Starcom, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution.

The network has transformed and moved at the pace of culture. Gather and analyse marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs A firm understanding of marketing objectives and strategies, the human –product relationship, and human-media relationship Analyse media alternatives and make multi-media recommendations to best allocate budgets across media, resulting in strategic and effective media plans Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents Utilization and knowledge of syndicated media, research, and other data resources Clear communication of media objectives,



strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search) Maintain strong relationships with media suppliers and stay abreast of market conditions Active participation in account status meetings, both internal and external Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete Attendance and active participant in mandatory training sessions 1-3 years in Media ~ Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred ~ Ability to effectively utilise media research and reporting resources ~ Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year Extended long weekends throughout the year with an additional day off each long weekend Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance Local and Global Mobility within the Publicis Groupe network Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.

We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.

📌 Advertising Media Planner (Toronto)
🏢 Starcom Worldwide
📍 Toronto

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