Are you someone who loves developing, leading and driving highly impactful omnichannel retail programs? Who loves to flex your creativity and event planning skills? Just imagine bringing a year of retail campaigns to life in stores, then seeing the results shape future activations.

As our Associate Trade Marketing Manager, you’ll support retail planning and activation across select accounts in partnership with Key Account Managers. You’ll use data and insights to help shape strategic business plans, support collaboration with retail partners, and contribute to shopper-focused campaigns that connect with adults, parents, gift givers, shoppers, and consumers. You’ll work across the LEGO® brand marketing ecosystem, helping deliver strong campaign execution through planning, activation, measurement, and learning.

Proven experience in consumer product retail, events marketing, or a related field. Built marketing activation plans that drove demand and measurable business outcomes. Managed briefs and evaluated creative solutions across marketing initiatives.

Led agency partnerships or agency-side marketing projects. Executed digital commerce and retail market activation programs. Oversaw budget management within marketing campaigns or projects. Supported shopper marketing campaigns tied to key retail occasions or priorities.

Applied data and insights to develop strategic business recommendations. Coordinated multiple concurrent projects with clear delivery against deadlines. Presented campaign results and recommendations to business leaders or retail partners.

Support strategic business plan proposals using data and insights, and present recommendations during key retail planning and collaboration meetings.



Partner with the Trade Marketing team and Americas Regional Retail team to help deploy global trade strategies across select accounts. Collaborate with Sales Account Teams and agency partners to deliver audience-first campaigns and activations.

Help deliver successful trade marketing campaigns during your first year in the role. If you’ve worked in a role where you supported retail activation, collaborated with account teams, and helped bring campaigns from planning through measurement, you’ll feel at home here. You’ll join the trade marketing pillar within a broader team that includes Brand Marketing, Trade Marketing, Brand Relations, and Marketing Performance & Planning.

Reporting to the Head of Marketing, you’ll work in a hybrid rhythm and collaborate closely with colleagues across functions. Success means strengthening LEGO® brand presence across retail through thoughtful planning, activation, tracking, and continuous improvement. You’ll work closely with the Trade Marketing team and a range of retail partners to help deliver exciting campaigns and ensure each activation contributes to annual marketing priorities.

Over time, you’ll become a trusted partner in turning strategy into effective retail execution. The annual base salary for this position has a range from $95,458.00 - $143,188.00 based on anticipated responsibilities,



market benchmarks, and organizational set-up. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law when determining the salary.A bonus scheme with a target Bonus of of the annual base salary is in place for this position as well as a standard benefit package .Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

We offer resources and advantages to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process. Children are our role models. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

📌 Associate Trade Marketing Manager (Markham)
🏢 The LEGO Group
📍 Markham