Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands. Reporting to the Senior Brand Manager, Specialty Deli, the Brand Manager is responsible for the development and execution of marketing strategies, plans and programs that build brand equity and drive profitable growth for assigned brands.

Brand

Strategy & Planning Develop & execute annual and long-term brand strategies aligned to business objectives. Support annual brand planning and budgeting cycles for branded initiatives. Ensure all activity aligns to brand positioning, messaging, and tone of voice, to deliver consistency across all touchpoints (including working closely with trade marketing counterparts to ensure alignment within retail execution as well).

Initiate NPD and EPD projects, generating concepts in collaboration with Innovation and sales teams. Monitor portfolio performance to identify improvement opportunities (packaging, recipe, pack size, format, pricing). Support the development and delivery of integrated marketing campaigns across digital, social, PR, shopper marketing, and trade.

Manage day-to-day relationships with digital, PR, and research agencies, ensuring high-quality output on time and within budget. Oversee brand content creation and digital/social strategy implementation, ensuring strong community engagement.



Commercial & Category Collaboration Support the commercial and trade teams to optimize retailer meetings, range reviews, and joint business plans.

Analyze category and competitor performance to inform strategic decision-making. Manage marketing (A&P;) spend and optimize ROMI. Conduct performance reviews and identify corrective actions. Ensure all marketing communications, packaging, and claims adhere to Health Canada/CFIA/GS1 regulatory standards Completion of a Degree/Diploma in a Business or marketing discipline

- Minimum 3-5+ years CPG/ brand marketing experience
- Passion for consumers and building brands
- Strong understanding of the digital landscape including advertising, social media, media planning and copy development Excellent analytical and critical thinking skills – with the ability to turn data into actionable insights (Experience with AC Nielsen data required)
- Robust knowledge of sales, marketing and consumer insights functions
- High level of proficiency in MS Office (Word, Excel and PowerPoint).

Hiring Range: CAD $84,070 - $120,220 Bonus: This position is eligible for a bonus up to 10% of base salary subject to the plan terms and conditions. The final offer amount for this role will be dependent on geographical region, applicable experience, skillset of the candidate and internal equity.

Sofina Foods

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📌 Brand Specialist - Full Time (Markham)
🏢 Sofina Foods Canada
📍 Markham