At illumin, we are transforming the advertising landscape. It empowers marketers to connect with their audiences in powerful ways through real-time data and easy-to-use visual tools. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what’s possible in journey advertising. Joining us now is a chance to be part of our transformation. Reporting to the Senior Director of Growth Marketing, we are hiring a Business Development Representative (BDR) to join our team.

As our new Business Development Representative, you will engage inbound and outbound prospects, qualify opportunities through thoughtful discovery, and connect prospective customers with the right Account Executive. Working closely with Marketing and Sales, you will play a key role in creating a seamless experience from first engagement through to the sales process while helping build a strong pipeline of qualified opportunities. This is a full-time, hybrid chance working Mondays, Tuesdays and Thursdays in our downtown Toronto office.

Our headquarters are located within minutes of St. A broader sales foundation. You will develop experience across both inbound lead qualification and outbound business development, learning how to identify opportunities, run discovery conversations, and build relationships that move prospective customers through the sales journey.

You will be part of a team that plays a direct role in driving new business. As one of the first points of contact for prospective customers, your ability to ask thoughtful questions, qualify opportunities, and create meaningful conversations will influence pipeline growth and help shape how we engage future customers. Growth and development.

We are building a centralized Revenue Growth function designed to scale with the business, creating opportunities to grow your skills alongside it. Whether you are building on existing business development experience or taking the next step in your sales career, you will work closely with experienced Marketing and Sales leaders, receive ongoing coaching,



and gain exposure to modern sales tools, processes, and strategies in a collaborative, product-led environment. Engage and qualify prospective customers.

You will be the first point of contact for inbound leads, responding quickly and thoughtfully to understand their business, goals, and readiness to buy. Through discovery conversations, you will assess each opportunity and connect qualified prospects with the appropriate Account Executive, ensuring a seamless transition into the sales process. Generate new business opportunities.

You will support outbound prospecting initiatives by engaging targeted accounts across email, LinkedIn, and phone. Working from structured campaigns and segmented prospect lists, you will build relationships with prospective customers, identify opportunities, and book qualified meetings for the Sales team. Maintain an organized and effective pipeline.

You will keep Salesforce and other sales tools up to date, accurately tracking prospect activity, conversations, and outcomes. Working closely with Marketing, Sales, and your fellow BDRs, you will share insights on lead quality, messaging, and prospect feedback to help refine qualification criteria, outreach strategies, and the overall customer journey. As the team evolves, you will have the opportunity to contribute ideas that improve how we engage future customers and scale the function.

The business development experience. You have experience in a business development, inside sales, or customer-facing role where you engaged prospective customers, qualified opportunities, and built relationships through phone, email, and other outreach channels.

Experience in SaaS, AdTech, or MarTech is an asset, but not a requirement. You can communicate clearly and professionally, adapting your approach across email, LinkedIn, phone, and virtual conversations. The technical aptitude.

You are comfortable working with CRM and sales engagement tools and can quickly learn recent systems and technologies. Whether you have used Salesforce,



Salesloft, LinkedIn Sales Navigator, or similar platforms, you understand how technology supports an organized and effective sales process. You enjoy collaborating with others, take ownership of your work, and thrive in an environment where coaching, experimentation, and continuous improvement are part of the culture.

The base salary range for this role is $55,000 - $75,000 plus bonus. We value open conversations about compensation and are happy to discuss our approach at any stage of the hiring process. We are undergoing a transformative shift.

Whether accessing new technology, restructuring workflows, or expanding your team, you will have full support if you can make the business case. To support a healthy work-life balance, we offer a flexible work environment, a meal credit for your in-office days, and a free massage with an RMT in-house every eight weeks. That is in addition to our comprehensive benefits, which include life, AD&D;, long-term disability insurance, and coverage for prescriptions, dental, vision, mental health, and professional health services.

You will also have access to a workplace advisor, the Vitality Wellness app, and a $300 annual healthcare spending account. A virtual interview with a Talent Advisor to discuss your interest in the role and your experience. The conversation will be recorded using BrightHire, an AI-powered video interview tool.

A virtual interview with the Senior Director of Growth Marketing focused on your business development experience, your approach to prospecting and qualifying opportunities, and how you build relationships with prospective customers. A final in person interview with the Senior Director of Growth Marketing and the Chief Marketing Officer, including a mock discovery call or lead qualification exercise. This conversation will focus on how you communicate with prospective customers, assess opportunities, and approach sales conversations in real time. illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.

If you require accommodations at any stage of the interview process, please email us at hr@illumin.

📌 Business Development Specialist - Full time (Toronto)
🏢 Lighthouse Hiring Innovations
📍 Toronto