At Blume, we're on a mission to create a kinder wellness world. We believe in the magic of everyday wellness rituals and how small changes can bring big impact.

Blume is an omnichannel brand, found everywhere from Amazon to local specialty retailers, Walmart shelves, and Costco warehouses. We're small but mighty, with big ambitions and an agile, entrepreneurial team building a category-defining wellness brand across Canada and the U.S. Today, Blume is available in over 6,000 retailers and continues to scale rapidly across both digital and retail channels while building a best-in-class community that leads with heart.

Role Overview

As Blume's Content Creator & Social Media Strategist, you'll be in the content, making the content, and deciding when it goes live. You're our in-house creator with a strategist's brain: on camera as a natural, brand-aligned personality, filming and editing most of our organic content yourself, and owning the content calendar across every channel.

This role is part creative, part strategist, part analyst. You'll partner with our partnerships,

paid, retail, and brand teams so everything works together, and build systems that help us scale without losing the human touch that makes Blume special.

Key Responsibilities

Create

- Be on camera regularly as a Blume personality: product demos, rituals, trends, behind the scenes, retail visits, pranks, and events
- Concept, film, edit, design, and write short-form content for Instagram, TikTok, and more
- Own and evolve Blume's social voice so content feels distinctive and native to each platform
- Brief photographers, videographers,



and designers when a project needs more than a phone

Plan

- Build and own the content calendar, including inbound requests from across the business
- Plan content around our pillars: product launches, retailer support, brand activations, kindness, and brand storytelling
- Run a repurposing strategy and keep an organized, searchable asset library

Grow

- Own organic social strategy plus views, engagement, and follower growth KPIs across Instagram, TikTok, and LinkedIn
- Test formats, hooks, and platform features, and spot trends and competitor moves early
- Lead social boosting and sparking with our paid team
- Deliver monthly reporting that turns data into clear next steps

Community

- Build organic community through proactive engagement, DMs, and comment
- management
- Manage brand collaborations, giveaways, and outreach
- Support creator, UGC, and brand partnership recruitment and relationships

Qualifications

- 3+ years creating content and managing organic social for a brand (Instagram,
- TikTok, LinkedIn), with proven community and engagement growth
- Comfortable and natural on camera. You've been the face of a brand account or built your own following, and we can see it in your work




- Hands-on filming, editing, design, and copywriting skills (CapCut, Adobe, Canva, or similar)
- Experience owning a content calendar and juggling requests across paid, partnerships, email, and marketing teams
- Data-driven: you look at what's working and change what you make next
- A real feel for digital culture, plus the drive to move fast, solve problems, and bring ideas to the table

Nice to Have

- Background in CPG, wellness, beauty, or lifestyle brands
- Experience with Dash Social, Sprout, or similar tools
- A track record of launching products or campaigns and measuring their impact,
- including retail or experiential

How to Apply

Along with your resume, please include:

- Your portfolio link
- 3 to 5 short-form videos you filmed, edited, and appeared in
- A 60-second video introducing yourself (filmed on your phone is perfect)

Applications without on-camera content won't be considered.

Work Perks

- Compensation: $65,000 to $85,000 annually
- Annual Performance Bonus Program
- Comprehensive health benefits package, including medical, dental, life, long-term disability and vision coverage
- 3 weeks of paid vacation
- 1 additional Personal Day
- 1 additional Kind Day for Volunteerism
- Flexible work hours and hybrid team
- Education & Training Support
- RRSP Matching Benefit after 1 Year of Employment
- Chance to join Employee Stock Option Program after 1 Year of Employment
- Monthly Child Care Reimbursement Benefit after 1 Year of Employment
- Free Blume, of course!

📌 Content Creator & Social Media Strategist (Metro Vancouver)
🏢 Blume
📍 Metro Vancouver