CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Aff, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. We’re looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content: strategy, execution, and distribution.

Success in this role will be rooted in critical thinking and a structured approach to problem-solving, which will directly shape our market narrative. In this role, you will be the architect of our market point of view, developing a high-velocity distribution engine across social and owned channels, and orchestrating a high-impact editorial and social calendar that directly fuels awareness, engagement, and pipeline for the business. You’ll collaborate closely with customers, SMEs, and cross-functional partners to craft differentiated narratives for RevOps, Sales, and Finance audiences.

Your success will require not just a explicit, documented content strategy and standout content but also the ability to translate content into growth through increased traffic, owned audience, and brand awareness. Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans. Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content is planned, produced, and shipped on time.

Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.



Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes. Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.

Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics. Measure, analyze, and report on content performance (traffic, engagement, pipeline, SEO, social share of voice), translating metrics into an experimentation roadmap to drive continuous growth and audience building. Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.

Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality. 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand. ~ Deep experience collaborating with executives, customers, and SMEs to produce differentiated market‑shaping thought leadership and category narratives. ~ Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy,



and social listening/engagement. ~ Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI. ~ Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats;

Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work. ~ Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation. ~ Bonus: Experience in B2B SaaS for revenue operations, sales performance, finance, or compensation; Proven customer focus; builds trusted relationships and uses voice‑of‑customer to shape content strategy and execution. Strong planning and organization; ties day‑to‑day content to business goals, market dynamics, and future implications. US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents ~ Flexible vacation days and quarterly mental health days so you can recharge ~ Enjoy a one‑time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal) ~ One time work from home stipend & annual stipends for professional development and caretaking ~ Virtual team lunches to keep you connected ~(Newest Apple products to help you do your best work ~ Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ.

The compensation offered for this position will depend on numerous factors, including individual proficiency, anticipated performance, and the location of the selected candidate. Our OTE is just one component of CaptivateIQ's competitive total rewards package, which also includes equity, comprehensive health benefits, and other perks and benefits. #

📌 Content Marketing Manager/Senior Content Marketing Manager (Toronto)
🏢 CaptivateIQ
📍 Toronto