The Asana Marketing team fuels business growth across revenue marketing, product marketing, brand, content, advertising, and lifecycle programs. We build campaigns, content, and experiences that drive impact at scale. As our Senior Copywriter, you will be the definitive creative voice across Asana's Brand Creative team—shaping how the brand speaks across every channel, medium, and moment that matters.

This is a leaderful role as much as a writing role: you will define and steward our brand voice, set the standard for copy quality across the creative team, and bring language to life across campaigns, performance ads, sizzle reels, demo video scripts, and more.

You will also be a teacher and force multiplier: codifying our voice in frameworks and guidelines others can apply, mentoring colleagues, and raising the bar for written communication across the Marketing organization. You bring deep conviction and active curiosity to your work, including a genuine interest in how AI can augment the craft of writing. You know how to use these tools intelligently without sacrificing creative ownership, and you build workflows that help the team move faster without compromising quality or your own originality.

This role is based in our Vancouver, BC office with an office‑centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays.

If you're interviewing for this role, your Talent Acquisition Partner will share more about the in‑office requirements. Define, steward, and evolve Asana's brand voice: building the guidelines, frameworks, and reference materials that make great writing scalable across Marketing surfaces Serve as the hands‑on writer and copy authority on campaigns, crafting language across formats, including: ads, landing pages, release communications, sizzle reels, demo video scripts, social content, and event materials Partner closely with art directors, designers, and producers to shape integrated creative, ensuring copy and design tell a coherent,



compelling story together develop resources and tools that make strong writing more accessible to the wider team Drive alignment with senior stakeholders and cross‑functional partners, presenting creative rationale confidently and leading feedback conversations with clarity and conviction Connect language and copy decisions to business outcomes, advocating for creative choices in terms of audience, objective, and measurable impact Identify and implement AI‑powered writing workflows that increase speed, efficiency, and creative range, while maintaining authorial voice and original thinking Manage vendors and contract copywriters as needed, ensuring quality and brand consistency Give and receive direct, constructive feedback through critique, and contribute to a creative culture where high standards and generosity coexist Manage multiple initiatives simultaneously with strong organizational judgment, moving projects reliably from brief to execution 8+ years of professional copywriting experience, ideally in‑house at a technology company or at an agency working on tech brands ~ A portfolio that demonstrates range across campaign copy, video scripts, digital advertising, and branded content—with a clear and distinctive point of view of B2B and B2C creative ~ Proven ability to lead complex, cross‑functional creative projects from brief to delivery with minimal oversight ~ Experience working alongside designers and cross‑functional stakeholders in a deeply integrated creative process ~ Strong strategic instincts: you connect language choices to business objectives and can make the case for your creative decisions to senior and executive stakeholders ~ A fluent, confident communicator—verbally and in writing—who can drive alignment, present work persuasively,



and model clear thinking for others ~ Demonstrated curiosity about AI tools and experience incorporating them into writing workflows to improve speed, efficiency, or creative range—without losing authorial ownership ~ All submissions must include a link to a portfolio or writing samples At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.

To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. We strive to provide equitable and competitive perks packages that support our employees worldwide and include: Inclusive family building benefits Long‑term savings or retirement plans In‑office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations.

Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation.

We offer an exceptional office‑centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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📌 Copywriter (work from home) (Vancouver)
🏢 asana
📍 Vancouver