Elevate customer journeys as a CRM Strategist with Publicis Canada. Leverage creativity and data to enhance retail e-commerce strategies and drive meaningful engagement. In this role, you will independently manage CRM initiatives and support the deployment of creative strategies for client projects.

Drawing on over five years of marketing and CRM experience, you will ensure campaigns are optimized and driving desired outcomes. You'll work closely with cross-functional teams, gathering insights and translating them into effective strategies to enhance customer experiences across various channels. Key Responsibilities:

- Manage and optimize existing CRM journeys and campaigns
- Develop creative briefs and coordinate content across channels
- Execute experimentation and optimization roadmaps for campaigns




- Collaborate with Analytics and Product teams to define requirements
- Prepare updates and documentation for CRM leadership

Requirements:

- Over 5 years in advertising or marketing with CRM experience
- Strong project management and communication skills
- Familiarity with marketing automation platforms
- Experience in client-facing strategy and marketing lifecycle campaigns
- Understanding of customer lifecycle marketing and measurement

Drive impactful CRM initiatives that enhance customer interactions and business growth with Publicis Canada.

📌 CRM Strategist at Publicis Canada (Toronto)
🏢 Publicis Groupe
📍 Toronto