Business Type: Head Office - Corporate Services For 100 years, Reitmans Canada Limited (RCL) has helped define the Canadian retail landscape. Penningtons, we've helped generations of Canadians express their confidence through fashion, style and self-expression. At RCL, we’re building the next generation of customer growth across Reitmans, RW&CO.; and Penningtons — three iconic Canadian brands with a big ambition to rethink how we connect with, engage and grow our customers.

And we’re building the team to do it. We’re hiring three Customer Engagement Strategy Managers to join our Customer Engagement & Loyalty team and turn customer data into growth, loyalty and lifetime value. Sitting at the intersection of Customer, CRM, Ecommerce, Data and Brand, you’ll own the customer growth playbook for your brand — identifying the audiences, moments, journeys and commercial levers that can move the business.

You’ll challenge what exists today, create new ways of working and help shape the future of customer engagement at RCL. Test it. Own customer growth across acquisition, engagement, retention and win-back.

Turn customer insights, brand priorities and commercial goals into strategies that drive traffic, conversion and revenue. Reinvent the Customer Journey Partner with CRM Operations to turn strategy into high-performing, always-on customer journeys. Turn customer behaviour, analytics and experimentation into clear commercial actions.

Be a builder and change agent as RCL evolves its customer growth capabilities.

Connect

Ecommerce, Brand, Merchandising, Planning, Retail, Media, Analytics and Digital around the customer.



Influence teams and senior leaders with a strong point of view grounded in data and business impact. 8+ years across CRM, Lifecycle, Growth, Ecommerce or Digital Marketing, ideally within retail, fashion or ecommerce. ~ A track record of turning customer strategy into measurable revenue, conversion and retention growth. ~ Deep expertise in segmentation, personalization, lifecycle marketing and automation platforms such as Braze, Salesforce Marketing Cloud or similar solutions. ~ Strong commercial and analytical instincts — you understand customer behaviour, ecommerce KPIs and what moves the numbers. ~ A true builder mindset — energized by transformation, ambiguity, experimentation and creating what doesn’t exist yet. ~ bilingual in French and English. Customer journeys are smarter.

CRM is driving incremental growth. And the capabilities you’re building today become how RCL grows tomorrow. Come build the next era of customer growth at RCL. Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.

Flexible Time

Off* : Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones. Refer your qualified network and earn a bonus for helping us grow our talented team Growth opportunities* : Annual bonuses, career advancement, and tuition reimbursement to help you reach your professional goals. *Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract. All information provided will be kept confidential and used solely to support an accessible candidate's experience.

The use of Artificial Intelligence may be used for candidate screening purposes.

📌 Customer Engagement Strategy Manager (Montreal)
🏢 SmartRecruiters
📍 Montreal