LUS Brands(“Love Ur Self”) is the Toronto-based company behind Love Ur Curls® and Love Ur Curls Kids (LUCK™) a hair care brand on a mission to simplify curl care and help people embrace their natural curls. Since launching in 2017, we’ve sold 10+ million bottles worldwide and built a passionate global community around our belief that you are more than a hair type . Today, we continue to innovate with high-performing, science-backed products that help people care for and style their curls Your Curls, Your Way™ .

We’re an agile, action-oriented, AI-forward team where everyone is empowered to take ownership, think boldly, and collaborate. At LUS, you’ll be challenged to solve new problems, and help shape what comes next. We are looking for a data-driven, creative, and forward-thinking Retention Marketing Manager to own the execution of our email marketing campaigns and customer lifecycle strategies.

In this role, you will be the driving force behind turning one-time buyers into lifelong brand advocates, directly impacting Customer Lifetime Value (LTV) and repeat purchase rates. The ideal candidate is an early adopter of AI marketing technologies who knows how to blend traditional retention strategies with cutting-edge AI tools. You will use AI to scale hyper-personalized creative copy, optimize send times, and analyze predictive data to anticipate customer behaviour and eliminate churn.

Manage the daily deployment of all email marketing campaigns, including promotional calendars, product launches, newsletters, and seasonal sales. Build, test, and schedule emails within our Email Service Provider (ESP) (e.g., Perform rigorous Quality Assurance (QA) on every send—checking links, discount codes, tracking parameters (UTMs), and formatting.

Lifecycle

Marketing, Automation & Predictive Analytics Optimize and maintain automated customer flows (e.g.,



Welcome Series, Abandoned Cart, Win-Back) utilizing native ESP machine learning features like predictive churn risk and next-best-product recommendations. Integrate email strategies with supporting retention channels, such as SMS marketing, push notifications, and loyalty programs, for a seamless omni-channel experience.

Advanced

Segmentation & Cohort Management Build energetic customer segments using AI-driven predictive modeling (e.g., Execute hyper-targeted campaigns tailored to specific personas, using smart-segmentation tools to minimize unsubscribe rates and maximize content relevance. Monitor database health, implementing automated list-cleaning strategies to maintain stellar domain health and inbox deliverability.

Performance

Analysis & A/B Testing Run continuous multivariate tests on layout design, calls-to-action (CTAs), and AI-generated copy variations to consistently improve open and click-through rates. Leverage AI analytics platforms to deeply analyze campaign performance, looking past basic metrics (Open and Click rates) to evaluate Revenue per Email (RPE) and long-term cohort behavior. Translate complex data sets into actionable weekly reports, utilizing AI data tools to uncover hidden trends in customer retention and subscription lifecycles.

Experience: 5-7 years of hands-on experience in email marketing and customer retention, preferably in an e-commerce, D2C, or subscription-based business. Demonstrated experience using AI tools for creative generation (e.g., Analytical Mindset: Comfortable working with predictive data, attribution models, and web analytics tools (e.g., A natural curiosity for emerging marketing technologies and a passion for finding automated, smarter ways to work. If you require accommodation at any stage of the recruitment process, please let us know and we will work with you to meet your needs.

📌 Customer Retention Marketing Manager (Mississauga)
🏢 Love Ur Curls®
📍 Mississauga