About the Role

C4Media, Inc. (HQ Toronto, Canada. Private. Established in 2007) is seeking a Demand Generation Specialist (contractor) to join our fully remote, global, fun, and friendly team, owning the digital marketing driving registrations and enrollments across all our product lines: QCon tickets, certification enrollments, and InfoQ Live registrations. You'll plan and run campaigns that convert interest into registrations, measuring success by registrations, cost per registration, and revenue — managing a full annual calendar of conference launches and cohort intakes on a repeatable, improving process. This is a hands-on role: you'll write copy, build audience segments, run email sequences, and report results yourself, while also finding new ways to reach beyond our current audience. Since all products share one audience of senior engineers and architects, you'll plan campaigns holistically rather than in isolation.

Ideal for a digital marketer who enjoys building repeatable marketing systems, is results-driven, and writes clearly for a technical audience — especially someone with experience marketing conferences, certifications, cohort courses, or continuing education at an events, training, or professional-development organization.

What You'll Do

- Own the campaigns for each product: QCon conference registration campaigns, certification cohort intakes from launch to close, and InfoQ Live event registrations. That includes the email sequences, follow-ups, ad campaigns, and recovery for people who start but do not finish registering.
- Write the copy across channels: emails, landing pages, organic social posts, ad copy for paid search and social campaigns, in a explicit voice for a technical audience.
- Plan and run the organic social posts that support each campaign, and create the posts and emails that speakers and facilitators send under their name, without letting approvals delay a launch.
- Build and manage audience segments and exclusion lists in our email platform.
- Maintain the marketing tracker and reporting dashboards. Report registrations, enrollments, cost per registration, and revenue every week, and act on what the numbers tell you.
- Run each campaign through a repeatable process, and continually evolve it.




- Coordinate your sends within a shared calendar and audience, and respect the contact limits that apply across the whole business.
- Develop and run paid ads across search and social campaigns for each product.
- Find and test a new source of registrations that does not depend on our current email audience.

Job Requirements

Professional Experience, Skills & Education:

- Excellent English proficiency (written & spoken) with the ability to communicate professionally with a global audience.
- 5+ years in digital marketing and demand generation with email and lifecycle work at the center.
- Experience running recurring campaigns to a number: registrations, enrollments, or sales. Not brand or awareness work alone.
- Hands-on ownership of email marketing (Brevo, HubSpot, Marketo, Klaviyo, Mailchimp, or similar): segments, exclusions, automations, and deliverability.
- Clear copywriting for a technical audience, in native or near-native US English, across formats: emails, landing pages, social posts, and ad copy.
- Comfortable owning reporting: keeping trackers and dashboards current, and reporting results every week.
- Experience working to a repeatable process and improving it.
- Able to set up, optimize, and report on paid advertising campaigns, including Google Ads and LinkedIn Ads.
- Working knowledge of social media platforms for organic and paid promotion.
- Adept at coordinating campaign schedules and managing shared audience segments alongside other team initiatives.
- GA4: comfortable with default reports and able to build simple custom reports.
- Comfortable working in Google Drive and shared collaborative environments.
- Committed to keeping your marketing knowledge current. You actively follow changes in platforms, tools, customer behavior, and best practices.
- Confident using AI tools to enhance your marketing performance. You use them thoughtfully to accelerate research, generate and test variations,



analyze performance, automate repetitive work, and improve productivity.

Setup Requirements:

- Able to work in a full-time remote position
- Must reside in Europe
- Able to work as an independent contractor
- Able to work in overlap with our core global office hours (9 AM - 1 PM EST)
- Quiet home office and ability to work comfortably from home
- Reliable infrastructure: Access to high-speed internet and a modern computer
- Able and willing to travel to locations in the USA or Europe 1 - 3 times per year, with an average stay of 4-8 days each, to attend our software conferences and annual company meetings

Why work at C4Media

- Work from home - always: We are a remote-first and remote-always team that has been successfully operating on a work-from-home basis since 2007. And we have no intention of changing that.
- Travel the world: C4Media offers an chance to travel 3-4 times a year at our expense to NYC, SF, London, and other fun, global locations for conferences & team building. We also got you covered to add a sightseeing day to the end of the trip.
- Take care of each other: We look out for one another and prioritize respect, fairness, support, and well-being. Check out our core values on our careers page.
- Learn something new: C4Media’s culture is one of learning & mastering. Everyone has a training and education budget for professional growth every year and is encouraged to use it.
- Make friends across the world: Be a part of a leading, fast-growing international company and build a network of international friends and colleagues for life.
- Support wellbeing: In an effort to make physical activity more readily accessible, we offer staff an annual subsidy towards fitness and wellness.
- Generous paid time off: In addition to 25 paid days off in the 1st year and 30 paid days off in every subsequent year, we provide 1 paid day off for birthdays (or a similar special day) and 2 paid days for continuing education.

Diversity

Our company culture promotes and encourages a safe environment regardless of gender, sexual orientation, disability, physical appearance, body size, race, or religion. We particularly encourage applications from people from underrepresented groups.

📌 Demand Generation Specialist (Toronto)
🏢 C4Media
📍 Toronto