We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Eucalyptus / Hims &

• Hers Canada is seeking a CRM Manager to lead the strategy and execution of Hims &

• Hers Canada’s lifecycle and retention program. In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Hims &

• Hers and perceive the value we provide. Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence. As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication. This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Hims &

• Hers’ patient-first ethos.



Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging). Using data and insights to personalise communications for specific cohorts and stages in the patient journey. Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients. Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs. Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving. At least 4 years of experience in lifecycle marketing, CRM, ideally within a quick-paced or startup environment. Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests Confident using technology, with proficiency in marketing automation tools (e.g., Amplitude, Tableau) Strong written communication skills, with a knack for creating engaging and empathetic content. Thrives in a fast-paced environment, excited by creative problem-solving and innovation Our team is headquartered in Montreal, and candidates based there will work in a hybrid model with regular in-office collaboration. Candidates based outside of Montreal are welcome to apply and will work fully remotely. At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team — all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team. #

📌 Digital CSM (Montreal)
🏢 Eucalyptus
📍 Montreal