Develop and execute digital marketing strategies across multiple hotel, resort and restaurant brands.

Drive direct bookings, restaurant traffic, customer engagement and revenue through digital channels.

Lead SEO, SEM, PPC, paid social and digital acquisition initiatives.

Manage social media strategy, content calendars, engagement and paid campaigns.

Create compelling content around destinations, dining, events, seasonal travel and guest experiences.

Develop and execute email marketing campaigns and promotional communications.

Use AI tools, including ChatGPT, to support content creation, campaign development and marketing efficiency.

Monitor performance through Google Analytics and other platforms, identifying opportunities to improve conversion and ROI.

Manage digital marketing budgets and optimize spend based on performance.

Partner with property and restaurant leaders to develop relevant, localized campaigns.

Maintain consistent brand standards across websites, social channels and digital platforms.

Stay current on hospitality, travel, digital marketing and AI trends.

Requirements

5+ years of digital marketing experience, ideally within hospitality, tourism, restaurants, lifestyle or another consumer-facing business.

Strong knowledge of SEO, SEM, PPC, social media, email marketing and content strategy.

Experience with Google Analytics, Google Ads,



Meta Ads Manager and related platforms.

Comfortable using AI tools, including ChatGPT.

Strong understanding of the Calgary market and its hospitality, tourism and dining landscape.

Strong writing, communication and content development skills.

Commercial mindset with a focus on bookings, traffic, conversion and revenue.

Analytical, organized and comfortable managing multiple brands and priorities.

Collaborative, proactive and able to work closely with operational leaders.

Bachelor's degree in Marketing, Business, Communications or a related field is preferred.

Corporate Culture

Competitive base salary with performance-based incentives.

Comprehensive health and wellness benefits.

Employee perks and preferred rates across a portfolio of hotels, resorts and hospitality experiences.

The opportunity to market distinctive properties in some of Western Canada's most compelling urban and resort destinations.

A highly visible role with meaningful influence over brand positioning, digital strategy and revenue growth.

The freedom to bring forward new ideas, experiment with emerging technology and help shape the next chapter of an established hospitality portfolio.

A people-focused setting where strong performance, creativity and career growth are genuinely valued.

📌 Digital Marketing Manager (Calgary)
🏢 JRoss Recruiters
📍 Calgary