A collective energy and ambition.

Senior Digital Marketing

Manager (Hybrid) Reports to: Senior Brand Director, Household & eCommerce Church & Dwight Canada is seeking a strategic, innovative, and results-driven Senior Digital Marketing Manager to lead the evolution of our digital marketing and eCommerce strategy across Canada. This role is responsible for shaping and executing our digital vision, driving omnichannel growth, and delivering connected consumer experiences across our portfolio of leading brands. As the organization's digital marketing expert, you will champion innovation, digital transformation, AI-enabled opportunities, consumer journey excellence, Direct-to-Consumer (D2C) initiatives, and data-driven decision making.

Partnering closely with Marketing, Sales, Analytics, IT, and Global Digital teams, you will lead the development of integrated commercial digital strategies that accelerate growth, strengthen consumer engagement, and enhance business performance. This role also plays a critical leadership role in advancing digital capabilities throughout the organization while fostering a culture of continuous learning and innovation.

Digital

Commerce & Omnichannel Leadership (60%) Lead the vision and execution of Church & Dwight Canada's eCommerce growth strategy across key retail and digital platforms. Drive portfolio prioritization and online assortment strategies to maximize digital sales performance. Partner with Sales teams to grow and optimize eCommerce revenue through search, retail media, promotions, digital merchandising, advertising, analytics, and innovation initiatives.

Develop and execute eRetail and D2C go-to-market strategies that support product launches, promotions, and sustainable business growth. Identify and implement creative digital commerce opportunities, retail test-and-learns, and emerging technologies. Manage digital profitability, performance metrics,



and business case development for new initiatives.

Digital

Marketing & Consumer Experience (40%) Lead the development of connected consumer journey strategies across the full marketing funnel. Drive digital activation in partnership with Brand teams to enhance consumer engagement and conversion. Develop strategies that optimize websites, social media, content ecosystems, and personalized consumer experiences.

Serve as a thought leader on emerging trends in digital marketing, AI, social commerce, personalization, and consumer behavior. Build measurement frameworks to assess consumer engagement, campaign effectiveness, and business impact. Partner with Business Analytics teams to leverage insights that identify growth opportunities and quantify consumer value.

Lead digital performance reporting and communicate actionable insights to stakeholders and senior leadership. Provide strategic guidance to Brand Directors and Marketing Managers on digital opportunities, investment decisions, and best practices. Act as the primary liaison between Marketing teams and agency partners to ensure alignment, execution excellence, and measurable results.

Champion digital learning, capability building, and upskilling across the organization. and Global Digital teams to evaluate, implement, and govern new digital solutions. Manage and develop a team of two direct reports, fostering engagement, growth, and high performance. Bachelor's degree in Business, Marketing, Commerce, or a related discipline required.

MBA considered a strong asset. 7-10 years of progressive experience in Digital Marketing,



eCommerce, and Omnichannel strategy. ~ Demonstrated success developing and executing digital growth strategies that drive business results. ~ Experience launching new products, driving innovation initiatives, or leading major brand transformations.

Technical Expertise Strong understanding of: eCommerce strategy and retailer ecosystems Amazon ecosystem and Amazon Retail Analytics Retail media and search marketing (SEM) Web analytics and digital measurement Organic search and SEO principles Digital promotions, loyalty, subscription, and auto-replenishment programs Social media marketing and content strategy Data analytics and performance measurement Advanced Microsoft Office skills, including PowerPoint and Excel.

Experience with Power BI, Stackline, and digital analytics platforms is considered an asset. Strategic and commercial mindset with strong digital acumen. Entrepreneurial mindset with a passion for innovation and continuous improvement.

Strong leadership and coaching capabilities. Strong project management and prioritization abilities. Passion for consumer trends, digital innovation, and the future of retail. Actual compensation will be determined based on factors such as experience, qualifications, internal equity, market competitiveness, and geographic location.

Comprehensive health and dental coverage from your first day of employment Wellness Spending Account Company-matched pension plan Annual bonus opportunity Learning and development opportunities Be legally authorized to work full-time in Canada. Not require Canadian work experience as a condition of employment. Church & Dwight is a world-leader in household and personal care products.

Our global brands include ARM & HAMMER, Batiste, OxiClean, Trojan, XTRA, Nair, First Response, Spinbrush, Orajel, vitafusion, Li’l Critters, Water Pik and FLAWLESS.

📌 Digital Marketing Senior Manager - Remote (Mississauga)
🏢 Church u0026 Dwight Co.
📍 Mississauga