We are seeking a data-driven and analytical Digital Marketing Specialist to take ownership of our digital execution, campaign optimization, and website management. In this role, you will be the engine behind our digital advertising, email marketing, and technical SEO efforts. You’ll be working with digital marketing campaigns, websites and processes that are well established, and we are looking for someone who excels at analyzing data to make well-considered, strategic optimizations.

We will also appreciate your initiative to explore new frontiers of digital marketing, such as AI. With a team of 50+ and more than 11,000 successful projects under our belt, Rapid Novor has a robust reputation for service excellence. Our clients routinely use our services in therapeutic discovery, IVD development, basic research, controls and assay development.

Our scope of services includes a full suite of R&D; programs including antibody discovery, epitope mapping, kinetic analysis, and glycan profiling.

Digital Advertising Optimization & SEO: Perform data analysis to make well-considered optimizations: monitor ad spend, adjust budget allocations, track conversions, refine geographic and audience targeting, manage bids, and optimize keywords and targeting based on qualified inquiry and conversion performance. Own SEO strategy and execution, including keyword research, technical/on-page SEO, internal linking, and organic search visibility.

Use Google

Analytics and other relevant tools to measure and improve digital acquisition. Collaborate with subject matter experts to write compelling ad copy and develop campaign content (using Canva/Illustrator or other appropriate tools). Manage and optimize our presence on scientific affiliate directories Email Marketing & Automation (HubSpot):



Draft engaging email content, subject lines, and run A/B experiments tailored to a scientific audience.

Build emails, test links, and manage list segmentations and workflow actions within HubSpot. Work with the team to measure opportunities and pipeline generated by marketing activities Website & Conversion Optimization (WordPress): Manage marketing-related WordPress updates, landing pages, and content publication, and ensure on-page SEO best practices (including internal linking). Improve website conversion through landing pages, forms, and other calls to actions.

Monitor website health and performance using Google Analytics and SEMrush, and address technical issues that affect SEO, website performance, or conversion. Analyze marketing performance and recommend where budgets and efforts should be increased, decreased, or reallocated.

Emerging

Search & AI Optimization (GEO): Monitor Rapid Novor’s brand presence on AI search engines and incorporate relevant practices into SEO and website strategy Identify and evaluate new digital channels to reach scientists, such as scientific community forums, and test their effectiveness in generating qualified opportunities. Also experiment with new ways of engaging our audience on LinkedIn and other social media platforms.

Experience: 4+ years of hands-on experience in digital marketing, growth marketing,



marketing operations, or a similar execution-focused role, with demonstrated independent ownership of successful digital acquisition program Proven ability to analyze paid and organic acquisition performance, and make data-backed decisions on campaign optimizations (mid-scale budgets). Working knowledge of HubSpot (Marketing Hub), and LinkedIn Campaign Manager.

Web Management: Hands-on experience managing and maintaining a WordPress website in completing marketing related activities.

SEO & Analytics: Proficiency in Google Analytics, Google Search Console, Google Tag Manager, SEO tools such as SEMrush, and foundational technical/on-page SEO. Forward-Thinking SEO: Familiarity with AI-driven search, Generative Engine Optimization (GEO) is an asset.

Email Marketing: Design Skills: Comfortable creating or adapting basic campaign assets using Canva or similar tools.

Adobe

Illustrator and basic video editing skills are assets.

Scientific Background: A degree or background in life sciences, biology, biochemistry, or experience marketing to the biotech/pharma industry is strongly preferred to help contextualize ad copy and campaign targeting. 70-85k CAD + up to 10% performance bonus.

Rapid

Novor does not currently use AI to screen candidates. All qualified applicants will receive consideration for employment without regard to race, colour, religion, religious creed, gender, sexual orientation, gender identity/expression, transgender, family/marital status, national origin, ancestry, citizenship status, age, disability, or any other characteristic protected by applicable federal, provincial, or local law. e Illustrator and basic video editing skills are assets. #

📌 Digital Marketing Specialist (HubSpot required!) (Waterloo)
🏢 Rapid-Novo
📍 Waterloo