Permanent Full Time We’re looking for a strategic and execution-focused Manager, Product Marketing to support marketing for our Workplace Benefits & Retirement business. This role is accountable for translating product and customer insight into clear positioning, compelling go-to-market strategies and effective marketing execution across the customer lifecycle.

Product Marketing

Develop clear product positioning, messaging frameworks and valuepropositions that resonate with plan sponsors and advisors and guidedownstream marketing Apply customer, market and competitive insight to inform messaging,campaign strategy and prioritization Translate complex products and technical concepts into easy, engaging,customer-friendly language Partner closely with Brand, Communications, Digital, Experience, Productand Sales Enablement teams Performance and optimization Define, monitor and report on marketing performance and utilization,leveraging insights to optimize ongoing and future efforts Contribute to a test-and-learn approaches and continuous improvement usingdigital analytics and marketing best practices 5-7 years of progressive experience in marketing ~ University degree in Marketing, Business, Communications, or a related field ~ Experience in product marketing supporting product launches and go-to-marketinitiatives that include segmentation, positioning, value propositiondevelopment and multi-channel activation ~ Experience within financial services,



insurance, workplace advantages,retirement or a regulated industry is a solid asset Given the size and scope of our organization, we have the flexibility for thisposition to be located in the following head office locations: This role follows a hybrid work model, with an in-office presencerequired three days per week. Thisrepresents base salary only and does not represent other variable compensationcomponents of our total compensation ( i.e. annual bonus, commission etc). Our company is trusted by 1 in 3 Canadians andcontributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do theright thing, and we deliver – for our customers, communities and each other.

Career Development: Flexible health and dental benefits, plus a $5,000 mentalhealth benefit to support your well‑being. Time Off:In addition to regular vacation and personal days, we supportcommunity involvement with a volunteer day.

Financial

Security:Company‑matching pension plan,share ownership programand additionalinvestment options.

Emphasis on Community: We provide a workplace where employees feel connectedand supported through Employee Resource Groups (ERGs), mentorship programs,social clubs and events. All information provided will behandled in accordance with applicable laws and Canada Life policies.

📌 Director, Marketing & Brand Management (Winnipeg)
🏢 Kibbi Technologies
📍 Winnipeg