VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, Recent York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Director, CX Strategy VML Canada is seeking a visionary Director of CX Strategy to lead and elevate our customer experience practice for premier Canadian and American clients. Reporting to the CSO of VML Canada, you will be a strategic orchestrator — bridging business objectives, human insights,



and technological capabilities to drive transformation. This is a leadership role designed for someone to help shape the overarching vision, influence executive stakeholders and drive business growth.

Lead the development of enterprise-level CX strategies, translating complex business challenges into cohesive, human-centric brand experiences across digital and physical ecosystems. Orchestrate close partnerships with clients and cross-functional agency leadership (Creative, Technology, Data, Account) to architect solutions that drive measurable business impact and transformation. Drive business development and agency growth by identifying organic opportunities, leading strategic pitches, and framing innovative approaches to complex client problems.

Champion thought leadership within the agency and for our clients, keeping teams ahead of cultural, technological, and industry shifts to inspire forward-looking work. 7+ years of experience in strategic leadership roles spanning CX, Digital Strategy, Product, or Service Design, with a proven track record of orchestrating large-scale brand ecosystems. ~ Expertise in enterprise marketing fundamentals, digital transformation, and integrating emerging technologies (e.g., AI, CRM, CMS, loyalty/membership programs) into cohesive customer journeys. ~ Demonstrated experience in leadership, senior‑level client management, and contributing to successful business development or pitch efforts. ~ That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.

📌 Director of Medical Writing Projects (Toronto)
🏢 twentysix
📍 Toronto