They are hiring a fully remote E-Commerce Director to manage their Shopify site and be hands-on with their CRO strategy.

Conversion Rate

Optimization & Site Testing Own and manage a structured CRO roadmap, prioritizing tests across PDPs, checkout flows, bundles, offers, upsells, subscription UX, and merchandising logic. Research competitors and market leaders to identify high-performing funnels, landing page formats, offers, and UX patterns to adapt and test for Cheers. Brief designers and web dev agency on mock-ups, landing page builds, and A/B test variants.

Analyze ad performance and translate winning creative angles into corresponding landing pages and on-site experiences.

Shopify

Management & Site Operations Own execution of site-side promotional events. Coordinate with an external web dev agency for custom builds and technical projects that exceed drag-and-drop scope. Report on conversion, AOV, bounce, checkout progression, subscription conversion, and e-commerce KPIs. Use tools like GA4, Triple Whale, Northbeam, PostHog,



and heatmapping platforms to surface insights and prioritize tests.

Manage the email/SMS agency relationship: reviewing strategy, giving feedback, and ensuring performance against LTV, retention, and revenue goals. 4+ years of experience in Shopify e-commerce for DTC brands. ~ Solid, hands-on CRO experience, not just familiarity, but a clear track record of running structured tests and improving conversion. ~ Deep knowledge of the DTC ecommerce ecosystem: knows which brands are doing CRO well, which Shopify apps solve specific problems (e.g., ReCharge, AfterSell, Rebuy), and can speak fluently about what's working in the market. ~ Data-driven: proficient with GA4, Triple Whale, Northbeam, PostHog, heatmapping tools, and retention platforms. ~ Light no-code or front-end ability (e.g., Shopify theme edits, landing page builders like Replo or Shogun). Watch this video! ~100% remote. ~

📌 Director of Performance Management (Full Time) (Quebec City)
🏢 Proppel
📍 Quebec City