Compensation: $100,000 - $135,000 CAD + Variable Compensation Performance Marketing is the engine that drives Stoko. We advertise across Meta, Google, TikTok, and TV, and as our Performance Marketing Manager, you will own the entire performance matrix to drive sustainable growth. You’ll work closely with the Director of Marketing to set the targets and budgets.

From there, you run the playbook: where capital goes, how accounts are structured, what we test, and how we interpret the numbers. You’ll have true ownership over the account strategy with zero agency lag, allowing you to pivot, scale, and optimize spend in real time. This is a hands-on, senior individual contributor role reporting straight to leadership Live in the daily account math - tracking spend, pacing, and unit economics to ensure campaigns hit efficiency targets (Contribution Margin, MER, CAC, CPV, CPM) without sacrificing growth.

Allocate budget across channels and campaigns against the target - scaling top performers quickly and pulling back on fatigued assets. Own the measurement layer - incrementality testing, attribution assumptions, and the daily reporting the rest of the company reads. Bring the account read into our spend planning - what's achievable at what budget, and where growth starts breaking against efficiency.

Lead the push to new channels (TikTok Shop, AppLovin, YouTube)



and own campaign architecture, targeting, baseline performance models, and an honest read on what deserves more budget. Manage operational mechanics - policy reviews, ad rejections, algorithm shifts - and work directly with our platform reps.

Creative Direction

Translate performance data into creative direction: what's hooking, what's falling flat, what should we make more of. Partner directly with our creative team to maintain a tight testing loop, ensuring performance insights directly sharpen the next round of ads. Meta as your home platform, with deep working command of Google and TikTok. ~ Comfortable with imperfect attribution and messy data; You understand creative is the biggest lever in the account, and you know how to ask for what you need from a creative team. ~ Vancouver-based, in office with the team on a hybrid schedule. ~ We are a team that loves to laugh together, learn from each other, and take care of one another.

As a full time employee at Stoko, you will be eligible to receive a benefits package, as well as a health spending account to cover healthcare costs such as dental, vision care, RMT and more. Additionally, Stoko offers flexible schedules, unlimited coffee, team bonding, and an environment that fosters creativity, growth, and real responsibility. #

📌 Ecommerce & Performance Marketing Director (Vancouver)
🏢 Stoko
📍 Vancouver