Lead the transformation of customer experiences at BRP as a Financial Services CRM Project Manager. Implement strategic CRM initiatives and deliver impactful projects in a hybrid setup. In this role, you will steer the CRM strategy within the Financial Services domain at BRP.
With a background in CRM and financial service integrations, your focus will be on developing cohesive, actionable strategies that enhance customer engagement and drive business growth. Collaborate with internal and external partners, overseeing the entire CRM project lifecycle from conception to execution. Oversee the execution of CRM projects and strategies
- Create and manage the CRM vision and roadmap
- Align marketing and CRM objectives across multiple channels
- Evaluate project impacts and deliver insights for optimization Bachelor's degree in Marketing or relevant discipline
- Minimum 7 years of CRM and strategic planning experience
- Familiarity with financial services and automotive CRM systems
- Contribute to BRP's cutting-edge journey and redefine customer engagement in Financial Services.