03 Oct
|
Clarity (formerly Hiive)
|
Vancouver
03 Oct
Clarity (formerly Hiive)
Vancouver
Clarity is redefining how private companies and their shareholders access liquidity. Through its institutional-grade platform, Clarity brings together buyers, sellers, and issuers to facilitate secondary transactions in venture-backed, pre-IPO companies, introducing efficiency, transparency, and standardization to an otherwise opaque asset class. S. investors, Clarity is profitable, well-capitalized, and building a high-performance team to meet growing demand and pursue new market opportunities.
As a Director, Paid Media at Clarity, you will own and accelerate our paid acquisition program. We've grown past 100,000 registered users on the back of an extremely fast scaling media budget, up to $5M annually, and we've kept CAC well below LTV the whole way. We’ve recently rebranded, with a new name and identity, and paid acquisition controls whether that event compounds our growth or slows it down.
Own paid media strategy and budget across Google, LinkedIn, and other programmatic channels. Run a continuous testing program across creative, audience, and bidding to improve acquisition efficiency. Partner with Sales & Private Capital Solutions to expand paid media into current investor and issuer segments.
Report on campaign performance, CAC, and pipeline contribution to executive leadership. 7+ years in paid media or performance marketing, with your hands on the ad platforms ~ You've personally managed a minimum of $1 million a year in digital ad spend across platforms like Google Ads, Meta and LinkedIn, with a majority of that in search. ~ You can walk us through an incrementality test you designed, a media mix model you commissioned, or an attribution argument you settled. ~ You pull your own data instead of waiting on a report,
and report out necessary details proactively to the business. ~ You're already wiring AI into most of what you do Experience marketing to institutional or high-net-worth audiences Strong knowledge of BI tools like Omni, Looker, or PostHog The actual base salary, variable bonus (if applicable), and options grant will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. Comprehensive 100% employer-paid health & dental premiums and a Health/Personal Spending Account for Canadian employees. (An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Clarity Women’s Network events. Sponsorship, immigration, and relocation for exceptional candidates.
As part of our recruitment and hiring process, Clarity may use automated tools, including artificial intelligence (AI), to assist in screening applications, evaluating candidate qualifications, and supporting interview processes. These tools are designed to support and inform human decision-making and are not used as the sole basis for any employment decision. We may collect, use, and analyze personal information you provide in connection with your application, including generating insights or inferences to assess job-related qualifications.
Depending on your location, you may have certain rights with respect to your personal information and the use of automated processing, including the right to request access to, correction of, or deletion of your information, or to receive additional information about our data practices.
📌 Food & Beverage Director - Full Time (Vancouver)
🏢 Clarity (formerly Hiive)
📍 Vancouver