Lagoon Seafood is growing, and we’re looking for an entrepreneurial, results-driven Foodservice Sales Manager to join our team in the Greater Toronto Area.

Since 1992, Lagoon Seafood has grown from a family business into a leading Canadian seafood company specializing in the processing, distribution, import and export of fresh, frozen and value-added seafood products. Headquartered in Montreal, we work with major customers across Canada and source seafood from around the world. As we continue to grow our foodservice business and expand into new markets, we’re looking for someone who wants to play a key role in that growth.

The Opportunity The Foodservice Sales Manager is a high-impact, entrepreneurial sales role focused on both winning new business and growing strategic customer relationships.

You will be responsible for:

- Developing current business with foodservice distributors, national chains and strategic accounts
- Growing sales, volume and profitability across existing customers
- Building and executing strategic customer growth plans
- Managing the sales pipeline, forecasts, pricing and budgets
- Leading customer presentations, business reviews, RFPs and negotiations
- Identifying opportunities for new products, listings and custom product development
- Working closely with Purchasing, Operations, Marketing, Logistics and Finance
- Representing Lagoon at trade shows and industry events

What We’re Looking For





- 3+ years of foodservice sales experience, preferably with national or strategic accounts
- Proven track record of winning new business and delivering profitable growth
- Strong understanding of the Canadian foodservice landscape
- Excellent negotiation, communication and presentation skills
- Strong commercial, financial and analytical acumen
- Entrepreneurial mindset with a high degree of initiative and ownership
- Experience in seafood, meat, food manufacturing, distribution or agri-food is a strong asset
- Proficiency with Microsoft Office, particularly Excel
- Bilingual English/French is an asset
- A genuine passion for seafood and food!

The Details

Location: GTA | Hybrid

Type: Full-time

Travel: Customer meetings, industry events and approximately monthly travel to our Montreal head office

Salary: $70,000–$95,000 CAD + performance-based bonus eligibility

This is a role for someone who wants to build a business—not simply manage a territory.

Lagoon Seafood is committed to an inclusive and accessible recruitment process. Accommodation is available upon request throughout the recruitment and selection process.

This posting is for a new position. Lagoon Seafood does not use artificial intelligence to screen, assess or select applicants for this position.

We thank all applicants for their interest. Only candidates selected for an interview will be contacted.

📌 Foodservice Sales Manager (Toronto)
🏢 Lagoon Seafood / Fruits de mer Lagoon
📍 Toronto